Valentine's Day might be the cheesiest day of the year and Kraft Heinz is launching a special Kraft Mac and Cheese Valentine's Day flavour.
In time for the holiday of love, Kraft is offering a limited-edition Pink Candy KD for Valentine's Day.
It’s cheesy. It’s sweet. Oh, and it’s completely pink. Meet Pink Candy KD featuring hints of sweet, sweet candy.
This twist on the beloved classic will have Canadians from coast-to-coast whispering "let's mac out."
Canadians will have to follow @kraftdinnerca and CandyKD.ca for a chance to get their hands on some from until Feb 14.
For your chance to win a free Kraft Mac and Cheese Valentine's Day Pink Candy flavour, Canadians can sweet talk KD into giving them a box with their best pick-up lines, confessing their love in a poem on social, or sharing Valentine's Day quotes.
Lucky recipients will receive a kit in a candy-styled box in the shape of a giant Conversation Heart.
The box will include KD Original, a Candy KD Boost Pack, and a fork, so consumers can celebrate Valentine's Day with Candy KD.
The campaign will continue to run until Valentine's Day with wider releases of the pink mac and cheese made available through drops at CandyKD.ca.
By combining the colour and flavour of Valentine's Day with their iconic one of a kind cheesy taste, Kraft is excited to give Canadians a new way to show their love this year, with Candy KD.
And who knows, if Canadians show the limited-edition flavour enough love, the brand may even turn this holiday fling into a long-term relationship.
For more information on limited-edition Candy KD, please visit Kraft Dinner on social media @kraftdinner and CandyKD.ca.
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