Tim Hortons has brought back the Roll Up the Rim 2021 but with several new changes to adapt to the current environment.
- What is New for Roll Up the Rim 2021?
- Roll Up to Win 2021 Dates
- Roll Up to Win 2021 Prizes
- How to Play Tim Hortons Roll Up the Rim 2021
- What Menu Items are Eligible for Digital Rolls?
- No Purchase Necessary Method
- How do I get my Digital Rolls?
- Can I Earn a Roll When I Redeem a Coffee Prize or Use my Tims Rewards Points for an Eligible Menu Item?
- Is There a Limit on How Many Digital Rolls You Can Earn?
- How do I Roll the Rolls?
- How to Play When You Don’t Have A Cellphone
- How Long Do I Have to Open My Digital Rolls?
- How to Send Rolls to Friends
- How to Redeem Prizes
- Where to Find Your Prize Coupons and Instructions
- How to Activate Prizes before Redeeming
- How Long Do I have to Redeem a Prize?
- Can I Earn and Redeem a Prize Within The Same Transaction?
- About the Tim Hortons App
- Complete Roll Up the Rim 2021 Contest Rules
- More Tim Hortons 2021 News…
What is New for Roll Up the Rim 2021?
The contest now called “Roll Up to Win” is in a digital format with Tim Horton’s app.
There are also more ways to play than ever and a new prizing system that means every Roll is a winner!
Roll Up to Win 2021 Dates
Roll Up To Win kicks off on March 8 and runs through April 4.
Roll Up to Win 2021 Prizes
In this year’s Roll Up To Win game, the dreaded “Please Play Again” message has been retired and every Roll wins.
The prize pool includes exciting grand prizes, free coffees and donuts, and new this year, digital prizes like Tims Rewards points and subscriptions to popular streaming services.
A total of 13,823,950 grand prizes are available to be won at the beginning of the Contest Period.
ARV = Approximate Retail Value
(a) 13,773,977 x Coffee and Food Grand Prizes, ARV $0.99 – $6.19 CAD each
Includes 10,330,483 coffee prizes, ARV $1.29 – $6.19 CAD each (winner has the choice of any size hot beverage, including modifications); OR 3,443,494 donut prizes, ARV $0.99 – $3.39 CAD each (winner has the choice of any single muffin, 4-piece Timbits, cookie or classic, specialty or Dream Donuts).
(b) 45,000 x $25 CAD Tim Card® Gift Cards
(c) 15 x 2022 Volkswagen Taos Highline Vehicles, ARV $35,000 CAD each.
Each Volkswagen Vehicle Grand Prize has the following features and specifications:
- 1.5T engine, 158 HP automatic
- 4MOTION® All-Wheel Drive
- LED headlights and taillights with Adaptive Front Light System
- MIB Gen 3 w/ navigation 8”
- Beats premium audio (8 speakers)
- Wireless charging
- Dual-zone climatronic
- Heated front seats, steering wheel, and washer nozzles
- Leather ventilated seats
- Interior and exterior ambient lighting
- Front assist w/AEB & pedestrian detection
- Blind spot warning w/rear traffic alert
- Post-collision braking
- Driver Assistance Package
- 19” Alloy Wheel Package
(d) 13 x 100,000 AIR MILES® Reward Miles, enough for groceries for a year with Cash Miles, ARV of each depends on the chosen method of use and available Reward options at the time of use (for example, 95 Cash Miles can be used in-store for $10 CAD towards purchases at participating AIR MILES® Partners)
(e) 10 x Week-long Getaways at Fairmont Hotels & Resorts. Each Week-long Getaway Grand Prize consists of six nights hotel accommodation (in a deluxe room, double occupancy) in one
destination city at one Eligible Hotel (defined below) (as selected by the
Sponsor in its sole and absolute discretion) plus 15,000 AIR MILES Reward Miles.
The prize also includes daily breakfast; one in-hotel dinner; one spa treatment (or hotel equivalent) at the applicable hotel property; and one excursion in the applicable Destination City, all as determined by the
Sponsor in its sole and absolute discretion.
- Fairmont Banff Springs (Banff, AB)
- Fairmont Chateau Lake Louise (Lake Louise, AB)
- Fairmont Chateau Whistler (Whistler, BC)
- Fairmont Jasper Park Lodge (Jasper, AB)
- Fairmont Empress (Victoria, BC)
- Fairmont Hotel Vancouver (Vancouver, BC)
- Fairmont Royal York (Toronto, ON)
- Fairmont the Queen Elizabeth (Montreal, QC)
- Fairmont Le Chateau Frontenac (Quebec City, QC)
- Fairmont Le Chateau Montebello (Montebello, QC)
(f) 125 x Weekend Getaways, ARV $1,450 CAD each. Each Weekend Getaway Grand Prize consists of: two Ovation Reward Certificates, (Standard room, Collection C) (approximate retail value of $600 CAD each); and a $250 Fairmont Gift card.
In respect of the Ovation Reward Certificates, each is for one night stay (including a breakfast for two in the hotel’s all day dining restaurant, excluding buffets and alcohol)) at one participating hotel (see www.ovationrewards.com/collections/c).
(g) 750 x Parks Canada Discovery Passes, ARV $139.40 CAD each. Each Parks Canada Discovery Pass Grand Prize consists of one Parks Canada Family/Group Discovery Pass, which provides admission to over 80 Parks Canada administered places for up to seven individuals arriving in the same vehicle and is valid for twelve (12) consecutive months beginning from the date of winner confirmation.
(h) 50 x Samsung Galaxy S21 5G Smartphones, ARV $1,129 CAD each
(i) 75 x Samsung Galaxy A51 Smartphones, ARV $479.99 CAD each
(j) 75 x Samsung 65” Smart 4K UHD TVs, ARV $1,149.99 CAD each
(k) 1,200 x Skullcandy Indy Fuel’ True Wireless Earbuds, ARV $139.99 CAD each
(l) 40 x Xbox Series S, ARV of $380 CAD each
(m) 250 x $1,000 CAD American Express® Retail Prepaid Cards
(n) 300 x Parkland $100 CAD Fuel Cards. Can be used at Pioneer, Ultramar, Chevron or Fas Gas.
(o) 50 x ‘Movies for a Year’ Cineplex® Premier Card Prizes, ARV $1,250 CAD each (admission for 1 person, once per day, for 1 year)
(p) 1,000 x Home Hardware $100 CAD digital Gift Cards
(q) 1,000 x The Athletic 1-year Subscriptions, ARV $71.99 CAD each
(r) 10 x 1-year Crave Subscriptions, ARV $359.60 CAD each.
(a) 20,000 x Spotify Premium 1-month Subscriptions, ARV $9.99 CAD each
(b) 250,000 x 1M Xbox Game Pass Ultimate Trials (New Customers Only), ARV $17 CAD each
(c) 1,759,500 x Tim Hortons-branded Reusable Cups, ARV $1.99 CAD each
(d) 25,000 x UberEats $20 CAD Gift Cards
(e) 2,000,000 x Skullcandy $20 CAD promo codes
(f) 100,000 x 10$ CAD Crave promo codes (that can be redeemed for 1-month Subscription)
(g) 100,000 x The Athletic 3-month Subscriptions, ARV $29.99 CAD each
(h) 250,000 x Cineplex Store® Movie Rental Prizes, ARV $6.99 CAD each
(i) 100,000 x SN NOW 6-month Subscriptions, ARV $209.94 CAD each
(j) Tims Rewards points (consisting of 5-, 10-, 15- and 20-Tims Rewards points), ARV of each depends on reward(s) obtained and will vary depending on winner’s redemption level and rewards options in effect at the time of redemption (for example, 70 points may be redeemed by a registered Tims Rewards participant for an eligible brewed coffee or tea [ARV $1.54 – $2.19 CAD each], or eligible dream donut, bagel or baked good [ARV $1.29 – $2.39 CAD each], based on menu item prices in Ontario, excluding taxes).
Last year’s Roll Up contest was to include a sustainability campaign with plans to give away 1.8 million reusable cups as part of a 10-year commitment to change consumer perceptions and habits towards reusable cups. Those cups will be part of this year’s Roll Up prize pool.
How to Play Tim Hortons Roll Up the Rim 2021
You earn one or more Rolls on each eligible purchase by scanning for Tims Rewards using your Tim Hortons app or physical Tims Rewards card.
What Menu Items are Eligible for Digital Rolls?
The following categories of menu items earn one digital roll:
- All hot beverages (excluding espresso shots)
- All cold beverages (excluding ready to drink beverages like milk, pop, and juice)
- Breakfast sandwiches
- Breakfast wraps
The detailed list of items eligible for a digital roll include:
- Hot beverages: Small (10 oz.), medium (15 oz.), large (20 oz.) and extra-large (24 oz.) (excluding espresso shots and added espresso shots)
- Cold beverages: Small (10 oz.), medium (15 oz.), and large (20 oz.) (excluding ready to drink drinks like milk, pop, and juice)
- Farmer’s Breakfast Wrap (bacon, sausage or egg, and cheese)
- Grilled Breakfast Wrap (bacon, sausage or egg)
- Bagel BELT® (bacon or sausage)
- Grilled Breakfast Sandwich (bacon or sausage)
- Breakfast Sandwich (English muffin, biscuit, bacon, sausage, or egg and cheese)
- Simply Sausage Breakfast Sandwich
There is no limit to the number of rolls you can earn and every roll wins.
For example, if you bought two medium coffees, a donut, and a Farmer’s Breakfast Wrap, you would receive three Rolls (two for the coffee, none for the donut (as it is not eligible), and one for the breakfast wrap).
Also new this year through Roll Up To Win, you can also receive a Roll for each eligble item you purchase when you place an order for delivery directly through the Tim Hortons app.
Orders placed through third-party food delivery apps will not earn Rolls.
No Purchase Necessary Method
To obtain Rolls without making a purchase, you can send a FREE request in writing on a plain white piece of paper, including:
- Your first name, last name and email address
- A statement indicating whether the request is for:
- One Roll; or
- If there is an active Bonus Offer open for participation at the time such Roll Request is postmarked, one Roll and Bonus Digital Rolls (up to a maximum of three Bonus Rolls; depending on the highest number of Bonus Rolls that may be earned in connection with an active Bonus Offer at the time the applicable Roll Request is postmarked).
Mail the fully completed request (in an envelope with sufficient Canadian postage) to:
Tim Hortons Roll Up To Win 2021 Contest, PO Box 12305, Saint John, NB E2I 5E7 (collectively, a “Roll Request”).
Upon receipt of a Roll Request in accordance with these Rules (as determined by the Sponsor in its sole and absolute discretion), you will be provided with either:
- One Roll, if you requested One Roll; or
- One Roll and Bonus Rolls (up to a maximum of three Rolls; depending on the highest number of Bonus Rolls that may be earned in connection with an active Bonus Offer at the time the applicable Roll Request is postmarked), if you requested one Roll and Bonus Rolls and there was an active Bonus Offer open for participation at the time such Roll Request was postmarked.
The Digital Roll(s) received in connection with an eligible Roll Request will be delivered via an email (to the email address you provided as part of your Roll Request) that includes a unique URL that you must click-on, and then the entrant must follow the on-screen instructions to access the Digital Roll(s) via his/her Account.
For certainty, Roll Requests that do not indicate an email address will be ineligible to receive the unique URL.
To be eligible, Roll Requests must be postmarked during the Contest Period and received by April 11, 2021. Limit of one Roll Request per envelope with sufficient postage.
Tim Hortons is not responsible for late, lost, stolen, misdirected, delayed, incomplete, damaged, destroyed, late or illegible Roll Requests or Unique Roll Links (all of which are void).
How do I get my Digital Rolls?
Once your order is completed, a digital roll will appear in your account when you log in at www.rolluptowin.ca or open the app.
If you forget to scan your digital or physical Tims Rewards card before paying for your purchase, rolls cannot be retroactively added to your account.
Can I Earn a Roll When I Redeem a Coffee Prize or Use my Tims Rewards Points for an Eligible Menu Item?
No. Products received by redeeming Roll Up to Win Prizes, Tims Rewards points, or Tims it Forward gifts are not eligible to earn Digital Rolls.
Is There a Limit on How Many Digital Rolls You Can Earn?
There is no limit to how many digital rolls you can earn.
How do I Roll the Rolls?
To reveal the Roll, you need to:
- Log into your account through the Tim Hortons App or at www.rolluptowin.ca
- Follow the on-screen instructions and correctly answer a skill-testing question
- Click “Roll Now” to reveal the Roll
See below if you want to play but don’t have a cellphone.
How to Play When You Don’t Have A Cellphone
You can still play when you don’t have a cellphone.
You can earn digital rolls by scanning your physical Tims Rewards card at the time of purchase.
You still have to register your physical Tims Rewards card at timhortons.ca/timsrewards.
Once you have registered, you can link that card at www.rolluptowin.ca in order to reveal your digital rolls when you log into your account.
Unlinked cards can still accumulate Rolls. Your Rolls will be waiting for you until you create an account and link your physical card online.
How Long Do I Have to Open My Digital Rolls?
All Rolls must be revealed on or before April 18, 2021 at 11:59:59 p.m. EST. Any Rolls not revealed by this date will be forfeited.
How to Send Rolls to Friends
You can send a Roll to someone else by sharing a link
The recipient must log in to their Tims Rewards account in the app or online and follow the on-screen instructions to redeem the digital roll and reveal their Prize.
The person who revealed (rolled) the Roll gets to keep the Prize. All rights to a prize are forfeited when you send the roll to a friend or family member.
You can also reclaim an unrevealed Roll you’ve previously shared by clicking “Reclaim Roll” in the Roll Up Rundown section of the app or www.rolluptowin.ca.
How to Redeem Prizes
Where to Find Your Prize Coupons and Instructions
After revealing your Roll (through the Tim Hortons App or at www.rolluptowin.ca), you will be provided on-screen instructions on how to redeem your Prize.
Coffee, Donut, and Reusable Cup prizes will be issued in the form of a coupon (which requires activation) in the “My Offers & Rewards” section of your Tims Rewards account.
Tims Reward Point prizes will automatically be added to your Tims Rewards account and can be redeemed in-restaurant.
Tims Rewards Points and Tim Card Prizes will be automatically credited to your account after winning. In rare cases, you may receive your digital Tim Card via email.
Many digital prizes will be emailed to you immediately following your win. These include Crave, SN Now, Spotify Premium, and The Athletic digital subscriptions, and Cineplex®, Home Hardware, Skullcandy, Uber Eats, and Xbox Game Pass Ultimate digital gift cards / codes.
How to Activate Prizes before Redeeming
Coffee, Donut, and Reusable Cup prize coupons must be activated in the “My Rewards & Offers” on the home screen of the Tim Hortons App or online at timhortons.ca/timsrewards.
Once activated, the prize will be redeemed automatically the next time you purchase the respective item and scan your Tim Hortons app or physical Tims Rewards card (or order via the Tim Hortons app).
How Long Do I have to Redeem a Prize?
All digital rolls must be revealed by April 18, 2021. All Coffee, Donut, and Reusable Cup Prizes must be redeemed by May 23, 2021.
Can I Earn and Redeem a Prize Within The Same Transaction?
Prizes must be revealed in the app or online before they can be redeemed, meaning a free coffee or donut prize can only be redeemed during a later visit.
Digital rolls will not be earned on products received for free by redeeming a Roll Up to Win prize won earlier, Tims Rewards points, or a Tims it Forward gift.
Eligible purchases made in the same transaction as a free prize redemption are still eligible to earn digital rolls.
About the Tim Hortons App
The Tim Hortons app serves an important purpose, allowing you to pre-order before you get to the restaurant so your coffee and food can be ready when you arrive.
In recent months, they have added new features to the app including Tims It Forward – a digital twist on the Pay It Forward.
Complete Roll Up the Rim 2021 Contest Rules
Tim Hortons also has a Roll up the Rim Frequently Asked Questions.
More Tim Hortons 2021 News…
The brand launched freshly cracked eggs as another massive new improvement that will take the breakfast you already love to a whole new level.
Supporting communities is an integral part of Tim Hortons and you will see much more of it in 2021. Tim Hortons’ annual fundraising traditions like Camp Day and Smile Cookie raised $11 million in 2020 and there will be more in 2021.
2021 will see major improvements in Tim Hortons drive-thrus as they continue to digitize the experience with digital menu boards and better Tims Rewards integration.
In 2021, they’re also ramping up delivery ordering directly through the Tim Hortons app.
To support sustainability, Tim Hortons has ended the practice of double cupping, which is expected to eliminate the unnecessary use of more than 200 million cups per year.
They’re also phasing out plastic straws in their restaurants, which will eliminate around 300 million pieces of plastic over the next year.
Tim Hortons is now serving a new and improved Tim Hortons Dark Roast Coffee which is brewed fresh from 100% premium Arabica beans for a bolder and richer flavour.
The Dark Roast has subtle notes of chocolate, cedar and even hints of fruit and floral characteristics.