Tim Hortons has brought back the Roll Up the Rim 2021 but with several new changes to adapt to the current environment.
What is new for Roll Up the Rim 2021?
The contest now called "Roll Up to Win" is in a digital format with Tim Horton's app.
There are also more ways to play than ever and a new prizing system that means every Roll is a winner!
Roll Up to Win 2021 Dates
Roll Up To Win kicks off on March 8 and runs through April 4.
Roll Up to Win 2021 Prizes
In this year's Roll Up To Win game, the dreaded "Please Play Again" message has been retired and every Roll wins.
The prize pool includes exciting grand prizes, free coffees and donuts, and new this year, digital prizes like Tims Rewards points and subscriptions to popular streaming services.
(a) 13,773, 977 x Coffee and Food Grand Prizes, ARV $0.99 - $6.19 CAD each
(b) 45,000 x $25 CAD Tim Card® Gift Cards
(c) 15 x Volkswagen Vehicles, ARV $35,000 CAD each
(d) 13 x 100,000 AIR MILES® Reward Miles, enough for groceries for a year with Cash Miles, ARV of each depends on the chosen method of use and available Reward options at the time of use (for example, 95 Cash Miles can be used in-store for $10 CAD towards purchases at participating AIR MILES® Partners)
(e) 10 x Week-long Getaways at Fairmont Hotels & Resorts (ARV of each $5,000 CAD based on a Deluxe Room accommodation (for 2 people) at Fairmont Hotels & Resorts in the Eastern Canada region) plus 15,000 AIR MILES® Reward Miles, ARV of each depends on the chosen method of use and available Reward options at the time of use (for example, 95 Cash Miles can be used in-store for $10 CAD towards purchases at participating AIR MILES Partners)
(f) 125 x Weekend Getaways (each includes 2 Ovation Reward Certificates; Standard room, Collection C) (excluding transportation to/from destination point), ARV $1,450 CAD each
(g) 750 x Parks Canada Discovery Passes, ARV $139.40 CAD each
(h) 50 x Samsung Galaxy S21 5G Smartphones, ARV $1,129 CAD each
(i) 75 x Samsung Galaxy A51 Smartphones, ARV $479.99 CAD each
(j) 75 x Samsung 65” TVs, ARV $1,149.99 CAD each
(k) 1,200 x Skullcandy Wireless Earbuds, ARV $139.99 CAD each
(l) 40 x Xbox Series S, ARV of $380 CAD each
(m) 250 x $1,000 CAD American Express® Retail Prepaid Cards
(n) 300 x Parkland $100 CAD Fuel Cards
(o) 50 x ‘Movies for a Year’ Cineplex® Premier Card Prizes, ARV $1, 250 CAD each (admission for 1 person, once per day, for 1 year)
(p) 1,000 x Home Hardware $100 CAD digital Gift Cards
(q) 1,000 x The Athletic 1-year Subscriptions, ARV $71.99 CAD each
(r) 10 x 1-year Crave Subscriptions, ARV $359.60 CAD each.
(a) 20,000 x Spotify Premium 1-month Subscriptions, ARV $9.99 CAD each
(b) 250,000 x 1M Xbox Game Pass Ultimate Trials (New Customers Only), ARV $17 CAD each
(c) 1,759,500 x Tim Hortons-branded Reusable Cups, ARV $1.99 CAD each
(d) 25,000 x UberEats $20 CAD Gift Cards
(e) 2,000,000 x Skullcandy $20 CAD promo codes
(f) 100,000 x 10$ CAD Crave promo codes (that can be redeemed for 1-month Subscription)
(g) 100,000 x The Athletic 3-month Subscriptions, ARV $29.99 CAD each
(h) 250,000 x Cineplex Store® Movie Rental Prizes, ARV $6.99 CAD each
(i) 100,000 x SN NOW 6-month Subscriptions, ARV $209.94 CAD each
(j) Tims Rewards points (consisting of 5-, 10-, 15- and 20-Tims Rewards points), ARV of each depends on reward(s) obtained and will vary depending on winner’s redemption level and rewards options in effect at the time of redemption (for example, 70 points may be redeemed by a registered Tims Rewards participant for an eligible brewed coffee or tea [ARV $1.54 – $2.19 CAD each], or eligible dream donut, bagel or baked good [ARV $1.29 – $2.39 CAD each], based on menu item prices in Ontario, excluding taxes).
Last year's Roll Up contest was to include a sustainability campaign with plans to give away 1.8 million reusable cups as part of a 10-year commitment to change consumer perceptions and habits towards reusable cups. Those cups will be part of this year's Roll Up prize pool.
How to Play Tim Hortons Roll Up the Rim 2021
You earn one or more Rolls on each eligible purchase by scanning for Tims Rewards using your Tim Hortons app or physical Tims Rewards card.
Eligible items include select items of :
- Hot beverages
- Cold beverages
- Breakfast sandwiches
- Breakfast wraps
Guests can reveal their Rolls to win great prizes on the Tim Hortons app or at the Roll Up To Win website — and every Roll is a winner.
Also new this year through Roll Up To Win, you can also receive a Roll for each eligble item you purchase when you place an order for delivery directly through the Tim Hortons app.
About the Tim Hortons App
The Tim Hortons app serves an important purpose, allowing you to pre-order before you get to the restaurant so your coffee and food can be ready when you arrive.
In recent months, they have added new features to the app including Tims It Forward - a digital twist on the Pay It Forward.
More Tim Hortons 2021 News...
*New* Freshly Cracked Eggs
The brand launched freshly cracked eggs as another massive new improvement that will take the breakfast you already love to a whole new level.
Supporting communities is an integral part of Tim Hortons and you will see much more of it in 2021. Tim Hortons' annual fundraising traditions like Camp Day and Smile Cookie raised $11 million in 2020 and there will be more in 2021.
2021 will see major improvements in Tim Hortons drive-thrus as they continue to digitize the experience with digital menu boards and better Tims Rewards integration.
In 2021, they're also ramping up delivery ordering directly through the Tim Hortons app.
To support sustainability, Tim Hortons has ended the practice of double cupping, which is expected to eliminate the unnecessary use of more than 200 million cups per year.
They're also phasing out plastic straws in their restaurants, which will eliminate around 300 million pieces of plastic over the next year.
*New* Tim Hortons Dark Roast Coffee
Tim Hortons is now serving a new and improved Tim Hortons Dark Roast Coffee which is brewed fresh from 100% premium Arabica beans for a bolder and richer flavour.
The Dark Roast has subtle notes of chocolate, cedar and even hints of fruit and floral characteristics.
Top 10 Tim Hortons Donuts
Complete Roll Up the Rim 2021 Contest Rules
Complete Contest Rules for Roll Up the Rim 2021 available at participating restaurants and at www.rolluptowin.ca.