Tim Hortons and Roots, a premium outdoor-lifestyle brand, are collaborating on a limited edition Tim Hortons Roots Keychain.
Features
The leather keychain — featuring the Tims logo on one side and Roots logo on the other — is hand-buffed for a distinct vintage look and develops a unique patina with age.
The keychain is handcrafted in Roots’ Toronto leather factory.
Where to Buy
Participating Tim Hortons
Limited quantities of the collectable Tim Hortons Root Keychain key chain are now available at participating Tim Hortons restaurants for $9.95.
You can also check for the availability of the Tim Hortons Roots keychain using the Tim Hortons app and order ahead of your arrival.
I managed to find it under the “Merchandise” section.
Roots
You can also buy the keychain from Roots. Here is the link to the online item but it looks to be currently sold out.
It’s not the first time the two iconic brands have come together to surprise and delight their Canadian fans.
History of Tim Hortons x Roots Collaboration
Earlier this year for April Fools’ Day, Roots playfully teased Canadians on social media with a rendering of a Leather Timbit Holder.
And after Tim Hortons posted its own April Fools’ content with photos of TimBigs — oversized Timbits the size of an adult’s head.
Roots replied with an image of a leather TimBig carrying case.
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