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McDonald’s Canada Steal My Fries

McDonald’s Canada has launched the new Steal My Fries ad campaign, designed to inspire Canadians to recapture the joy of sharing their favourite McDonald’s foods now that friends and family can gather together again.

McDonald's Canada Steal My Fries!

The feel-good campaign is a memorable musical ode to “fry thieves” everywhere — you know the ones: siblings, friends and family who instead of ordering their own fries, choose to steal yours instead. 

Recent data from Restaurants Canada shows nearly three-quarters of Canadians (74 per cent) said they missed going out to restaurants most during the pandemic, and most (89 per cent) are looking forward to dining together with friends and families again. 

The joy of connecting over a meal is exactly the impetus behind Steal My Fries. 

The brand looks forward to inspiring more simple moments of happiness, helping Canadians reunite with friends and families to create new memories over stealable McDonald’s fries. 

Steal My Fries launches across Canada on Monday, August 9. You can watch it HERE. 

Guests can order fries from the McDonald’s Canada menu to share with friends and family in-restaurant, through the McDonald’s app, at the Drive-Thru, or via McDelivery.

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Tuesday 31st of August 2021

This ad seems premature. Like they came up with it when they thought the pandemic was over, but it hasn't aged well because here we are in the middle of the latest wave.

The ad clearly wants us to think "this looks appetizing and it is an experience I want to have", but our pandemic-mode minds are instead going to focus on: "did he wash his hands?" and "did his fingers touch the fries he didn't take?"

Or is it just me?

I miss people putting their hand in my food about as much as I miss feeling the breeze of somebody on public transportation coughing in my face.

That is to say, I don't miss it at all.

If these behaviors becomes utterly unacceptable from here on out, I would consider it the silver lining that came out of the past year and a half of crap.

Of course, this is McDonald's we're talking about here, "incredibly irresponsible and unhealthy" is their brand!

Joe Thucker

Friday 27th of August 2021

Fantastic Commercial!!!!! Who created this?

Terry Boake

Tuesday 24th of August 2021

This commercial seems incredibly irresponsible given how the delta variant is now wrecking havoc and another Covid wave is expected. This commercial has jumped the gun and is a pretty poor message encouraging sharing food in a time when it’s still definitely not safe.


Wednesday 18th of August 2021

Who is the actor/singer on the McDonald's Steal My Fries commercial? Hes great!


Friday 20th of August 2021

@Anne, I was wondering too! Would love to hear more of him.