Coca-Cola announced the release of Coca-Cola Starlight, the first limited edition product under Coca-Cola Creations, a new platform that takes the iconic brand and lends it to new expressions, driven by collaboration, creativity and cultural connection.
Inspired by space, Starlight was created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of CocaCola, another way of connecting with each other might exist.
It aims to bring space to life through a simple sip, capturing some of the mystery and essence of what we love about what lies beyond our atmosphere.
In Coca-Cola Starlight, you will find notes that bring to mind stargazing around a campfire as well as a subtle cooling sensation that builds, capturing the feeling of a cold journey to space.
The drink itself is close to the color of a Coca-Cola but has a slightly reddish hue, inspired by the light of the stars.
Starlight is launching an out of this world digital-first marketing campaign, including a partnership with global popstar, Ava Max.
Coca-Cola Starlight is available for purchase in individual 20-ounce bottles and 10-packs of 7.5-ounce mini cans – both in Original Taste and Zero Sugar options – beginning Monday, Feb. 21 in stores across Canada.