As the next step in its Tims For Good sustainability platform and embracing the philosophy of continuously seeking small changes that can add up to a larger impact, the company is introducing Tim Hortons white hot beverage lids at select restaurants across Canada.
By changing the colour of the lids from brown to white, Tim Hortons is aiming to improve the value of these materials to recyclers.
Based on industry consultations about the future of recycling in Canada, they believe that white recyclable materials have better potential to be reused and repurposed into more new products, helping them to close the loop on recycling more of our packaging.
Tim Hortons has also been testing a new plastic-free fibre lid and is expanding those tests to more locations this year.
Through its various Tims For Good initiatives, including transitioning from plastic to paper straws, Tim Hortons in Canada eliminated one billion single-use plastics in 2021 that would otherwise have ended in landfills.
Other initiatives including the introduction of new 100 per cent recycled-fibre napkins and new recyclable sandwich packaging also contributed to more than three billion units of packaging being improved at Tim Hortons restaurants in Canada in 2021 compared to the packaging that was used in restaurants in prior years.
Tim Hortons is also preparing to launch another reusable and returnable packaging trial in Vancouver this year.
Following up on a pilot project that launched last year in Ontario, it will offer Vancouver guests at participating restaurants the option of paying a deposit and receiving reusable and returnable cups.