Pepsi has launched a new and improved Pepsi Zero Sugar that proves zero never tasted so good.
Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.
The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal.
Whether it’s sensational offerings that break the internet, like Pilk & Cookies, groundbreaking cola innovations like Nitro Pepsi, wildly popular new flavors like Pepsi Mango, and now the new and improved Pepsi Zero Sugar, team Pepsi is constantly identifying consumer trends and preferences and working to create flavor profiles that meet consumers’ ever-evolving needs.
The advantaged new Pepsi Zero Sugar formula is another example of the brand’s innovative approach to delivering new flavor profiles.
In fact, consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board, including key metrics like overall liking and purchase intent.
Consumers in the comprehensive assessment study preferred the new Pepsi Zero Sugar, considering it more: refreshing, tasty, having a real cola taste, smooth, able to pair with food, and more.
While the new Pepsi Zero Sugar formula rolls out across the United States, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels.
To stay updated on the latest news around Pepsi Zero Sugar fans can follow Pepsi on Instagram, Facebook and Twitter (@Pepsi).