Kentucky Fried Chicken USA and TikTok creator Isaiah Garza have partnered to create the #KentuckyFriedGivingChallenge, a grant fund that will give away $500,000 in cash awards to NGOs combating hunger in communities around the United States via TikTok starting today.
Similar to its very own Colonel Sanders, who believed in never passing anybody up and once gave a hitchhiker who happened to be a college student a ride and a full scholarship, KFC was inspired by TikTok’s Creator Fund and philanthropic creators like Isaiah, best known for spreading positivity and changing lives through random acts of kindness on TikTok, to create the unique grant program.
Whether fighting hunger is the main priority of your organization or just one part of it, KFC wants you to apply. Through the #KentuckyFriedGivingChallenge, KFC will award $40,000 to 11 nonprofits. Then, between April 4–18, fans will have the chance to cast their vote for one of the 11 finalist videos where the grand prize-winning nonprofit will be awarded an additional $60,000.
Want to submit for your chance to win up to $100,000 in grant funding? It’s simple! Between Feb. 23 to March 4, 2022, creators affiliated with a 501(c)(3) nonprofit must submit a video up to 30-seconds in length on TikTok showcasing how their organization helps its local community; submissions must include the official hashtag and song/audio used in the launch/announcement video and be associated with a 501(c)(3) nonprofit to be considered. Detailed instructions are available at kfc.com/KentuckyFriedGiving, and you enter your submission into the #KentuckyFriedGivingChallenge by posting a TikTok video. See official rules for more information. Deadline to enter is March 4, 2022. *
Not associated with a nonprofit? That’s okay! Share the news about the #KentuckyFriedGivingChallenge with your favorite creators with a cause on TikTok and encourage them to submit for a grant from KFC.
KFC has a long history of feeding and supporting local communities through food and grant donations. In recent years, KFC donated over three million pieces of chicken and partnered with notable nonprofit organizations like Meals on Wheels and Big Brothers Big Sisters of America to feed frontline healthcare workers, students, teachers and homebound seniors in need.