For more than 100 years, Good Humor has been spreading joy to neighborhoods across America through beloved ice cream trucks and pushcarts, but these trucks and pushcarts are nothing without the devoted entrepreneurs that serve up moments of joy wherever they go.
Despite being the iconic symbol of summer, ice cream truck drivers and mobile vendors have been facing many challenges such as rising costs and brick-and-mortar competition, and consumers are starting to feel the effects of these challenges in their own neighborhoods.
Recognizing this, Good Humor is launching their new purpose-led campaign: Neighborhood Joy, a multi-year commitment to support ice cream truck drivers and mobile vendors all year long.
Neighborhood Joy will support ice cream truck drivers and mobile vendors across the country with partnerships, funding, and resources to ensure the iconic symbol of the summer season, the neighborhood ice cream truck and pushcart, stay on the road and in communities for years to come.
To kick off Neighborhood Joy, Good Humor is announcing the launch of the Neighborhood Joy Vendor Hub which will connect ice cream truck drivers and pushcart operators directly with Good Humor, opening a much-needed line of communication to provide information and resources to facilitate the important work they do.
Ice cream lovers, drivers and mobile vendors can learn more about Good Humor’s efforts in supporting the ice cream vendor community on Good Humor’s Instagram, Twitter, Facebook, and the Neighborhood Joy Vendor Hub on GoodHumor.com.