Picture this: You’re driving along the desert highway toward your summer road trip destination. You’re hungry, staring at the road ahead when you swear you see a beacon of your favorite travel snack, Cheez-It, in the distance.
No, it’s not a mirage. It’s the Cheez-It Stop – the biggest, cheeziest roadside attraction to ever grace America’s beloved highways and byways.
Located deep in the California desert, this 100% real destination invites road trippers to fuel up with their favorite 100% real cheese snack at a first-of-its-kind roadside fill station…and we mean literally.
Just when you thought you’d seen it all, the Cheez-It Stop replaces car fuel with snack fuel, boasting the World’s First and Only Cheez-It Pump that literally pumps a stream of Cheez-It bags right into your car window.
Why? Because what’s a road trip without Cheez-It crackers to snack on? Not only is it an absurdly delicious invention, but also completely free for visitors.
Step inside the Cheez-It Stop where road-trippers and Cheez-It fans will take a trip back in time to the nostalgic roadside gift shops of yesteryear, complete with absurdly cheezy mementos and hard-to-find Cheez-It flavors that aren’t just a want, but a need.
Visitors will find Instagram-worthy aisles stocked with road trip essentials like nostalgic Cheez-It Stop collectables, exclusive cheezy merch, and a variety of the most beloved Cheez-It flavors.
Visitors can shop it all, as these items will be available for purchase to commemorate their visit to this epic oasis.
The Cheez-It Stop is open for one week only starting June 5, through Sunday, June 11, from 10 a.m. – 6 p.m. PST daily located at 61943 Twentynine Palms Highway in Joshua Tree, a perfectly situated desert destination for fans looking to make the 128-mile drive from Los Angeles or the 168-mile trek from San Diego.
Hungry for more ways to Want It. Need It. Cheez-It? Be sure to follow @CheezIt and #CheezItStop on Instagram, Facebook and TikTok, plus, shop exclusive leftover and existing merch drops on cheezit.com to get in on the Cheez-It Stop fun no matter your location.