McDonald’s Canada is launching the “Fries for Ronald McDonald House Charities” campaign from April 20 – May 10.
A portion of the proceeds from every order of fries sold donated to Ronald McDonald House Charities Canada (RMHC). Becoming a ‘fry-lanthropist’ is a delicious and easy way to give back!
Across the country, Canadians can show their support by purchasing fries at McDonald’s drive-thru or using curbside pick-up, McDelivery, take-out or dine-in.
They can also share their fry-love online by using the new ‘I bought #FriesforRMHC’ sticker on Instagram.
This year marks 40 years of RMHC supporting families with sick children in Canada.
RMHC has supported more than 425,000 families on their child’s treatment journey.
The Fries for Good initiative was initially launched by McDonald’s Canada in May 2020 to help support the Canadian Red Cross.
In only two weeks, the initiative raised more than $1.1M before returning in November of 2020, where it helped raise more than $1.8M for RMHC across Canada
By renaming the fundraiser previously known as Fries for Good for this initiative, McDonald’s is reinforcing its connection to RMHC as its founding and forever partner
Why support RMHC now? While its 16 Houses and 17 Family Rooms across Canada have continued to support families with sick children during the pandemic, the Fries for RMHC initiative comes at a time when RMHC’s revenues have declined by up to 60 per cent and operational costs have increased 30-50 per cent.
Every day, Canadians can also round up their order bill to the nearest dollar at the front counter, drive-thru or kiosk at participating restaurants and donate the difference to support RMHC families.
Coin boxes and cashless donations are also available at point-of-purchase, while a portion of proceeds from the sale of every Happy Meal and RMHC Cookie also go to RMHC.