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Coors Seltzer Launches Easy, Earth Day Volunteer Program

With Earth Day happening tomorrow April 22 and in-person volunteer opportunities in low supply, Coors Seltzer has launched an incredibly easy way to volunteer.

All Canadians have to do is skip the shower, turn their camera off and sip on a hard seltzer. 

As the first hard seltzer rooted in a social purpose with every 12-pack helping to restore 1,000 litres of Canada’s waters through a partnership with Change the Course, Coors Seltzer is calling on Canadians to skip the shower on Earth Day.

Why? Working from home has many Canadians on a morning shower routine to be camera-ready for their day filled with video conference calls.

By skipping a five-minute shower, Canadians can save an average of 100 litres of water and give themselves permission to keep their camera off all day while ‘volunteering’.

If you choose to sneak a sip of Coors Seltzer off camera during an afternoon meeting, you’ll be doing double-duty for the waters. 

If this volunteer opportunity sounds appealing to you, Coors Seltzer wants you to take the Earth Day pledge via @CoorsLightCanada’s Instagram.

Share one of the Coors Seltzer volunteer pledge posts on your story tagging @CoorsLightCanada and using #CoorsSeltzerVolunteer and you’ll even receive a Coors Seltzer gift to cheers with for your hard work. 

Low-effort yet high-reward, this is the ultimate volunteer program for Canadians looking to do some good for the environment while on the clock. Cheers to messy hair and pajamas on Earth Day – Canada’s waters will thank you.

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