Tim Hortons will bring back Camp Day on July 16, with 100 per cent of proceeds from every hot and iced coffee sold going to support Tim Hortons Foundation Camps, which provides camp experiences and year-round programming for youth from underserved communities across Canada and the United States.
Since the nationwide launch of Camp Day in 1991, Tim Hortons, their restaurant owners, and guests have raised over $262 million for Tims Camps. Last year alone, the campaign generated $12.8 million.
To build momentum ahead of July 16, guests can now support the cause by purchasing a $2 Donation Badge or $3 Camp Day bracelet at participating locations. A Camp Day donut is also available for $2, with full proceeds supporting Tims Camps. For those looking to make a larger group impact, the Tim Hortons Take 12 offers 12 small coffees and can be pre-ordered to share with teams, family, or friends.
Guests using the Tim Hortons app can activate the Round Up feature to donate spare change or ask staff in-store to round up their purchase to the nearest dollar. One-time and monthly donations can also be made through TimsCamps.com.
Camp Day began in 1987 when 58 restaurant owners in Atlantic Canada donated a day’s sales to support the Tim Horton Children’s Camp. The initiative has since grown into the Foundation’s most significant annual fundraiser, helping more than 325,000 youth over the years.