Kraft Peanut Butter launches Welcome Home Jars — a custom line of limited-edition Kraft Peanut Butter jars created to extend support to new Canadians.
As a beloved Canadian brand and one that promotes nourishing connections, Kraft Peanut Butter hopes to embrace Canadian immigrants by becoming familiar taste in their new homes.
Developed in partnership with leading language learning app, Duolingo, Welcome Home Jars are designed with labels translated into five of the most commonly spoken languages by Canada’s newcomers.
Each jar provides a link to Duolingo language classes, a 30-day subscription to Super Duolingo (terms and conditions apply), and immigration assistance resources for new Canadians.
Coming off the heels of a record-breaking year for immigration, Canada has set an unprecedented target of welcoming 465,000 newcomers in 2023 alone.
This is part of the Government of Canada’s commitment to welcome nearly 1.5 million immigrants over the next three years.
With the help of Superfan Nav Bhatia, who is highly recognized and respected for welcoming Canadian newcomers, Kraft Peanut Butter wants to ease this transition by ensuring these individuals feel welcome as they navigate language barriers in their new homes.
Made available in Simplified Chinese, Hindi, Tagalog, Arabic, and Spanish, Welcome Home Jars are designed to help newcomers feel connected to the shared love that Canadians have for Kraft Peanut Butter, but in their own language.
Each jar has a custom label translated into one of the five languages and comes with a scannable QR code that drives to WelcomeHomeJars.ca in that same language.
Welcome Home Jars are available exclusively at WelcomeHomeJars.ca, while supplies last.
Canadian newcomers are encouraged to request a jar in their native language and to share their first taste of Kraft Peanut Butter on social media using #WelcomeHomeJars and tagging @KraftPeanutButter_ca on Instagram and @KraftPeanutButter on Facebook.
Canadians can also get involved by sending a jar to someone they know who is new to Canada.