OREO is kicking off the year with some out-of-this-world news.
Today, the brand introduces a new limited-edition cookie, The Most OREO OREO, unveils the OREOVERSE – an interactive, digital world where OREO fans can play and explore — and invites none other than Martha Stewart to navigate the virtual world.
The brand’s most playful cookie to date, the Most OREO OREO, features two chocolate-flavored basecakes playfully packed with ‘Most Stuf’ levels of creme, and for the first time ever, the creme has real OREO grind mixed in. A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE.
The OREOVERSE, the brand’s metaverse experience, invites fans to play multiple levels of cookie-themed games and get the chance to win deliciously unexpected prizes, including a $50,000 grand prize*. The games range from “Stack Stuf” where fans will build the Most OREO OREO cookie, to “Rocket Stuf” where fans will inflate the Most OREO OREO cookie and aim for the stars. The OREOVERSE can be found in Meta Horizon Worlds or on OREOVERSE.OREO.com.
For the final surprising twist, the OREO brand will embark on this adventure with longtime brand fan and homemaking icon, Martha Stewart.
As a pioneer in her field, who is admittedly a metaverse novice, she will explore a new horizon and navigate the OREO-inspired virtual reality world. Next week on the OREO brand’s social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their OREOVERSE experience, one that is bound to be stuffed with witty banter, playful blunders, and friendly competition.
Starting today, fans can dunk into the OREOVERSE in Meta Horizon Worlds using their Meta Quest 2 or Meta Quest Pro headsets, or via mobile phones or desktop computers by visiting OREOVERSE.OREO.com. On Monday, January 30 at 10:00am ET, OREO invites fans to tune in @OREO on Facebook or @OREO on Instagram to watch Martha’s OREOVERSE excursion.
The Most OREO OREO cookie is available for pre-sale starting today on OREO.com and will start rolling out on shelves nationwide starting January 30. It will be available for a limited time only.
For additional information, follow @OREO on Instagram, Facebook, Twitter, or TikTok.
*NO PURCHASE OR SCAN NECESSARY. Std. msg&data rates apply to scans. 50 US, D.C., & PR 13+. Ends 3/31/23. Void where prohibited. To access the OREOVERSE using a virtual reality headset, you must be 18 and older to create a Meta Horizon Worlds account. Visit OREOVERSE.OREO.com to enter, for free method, how to enter without a Meta Horizon Worlds account & Official Rules.