The Sandbox has partnered with ITV Studios to bring Gordon Ramsay’s award-winning reality show Hell’s Kitchen to The Sandbox metaverse.
Hell’s Kitchen has traveled to 24 territories globally and the show will air its 21st season in the US starring multi-Michelin Star chef Gordon Ramsay on FOX starting on September 29th.
Through the partnership, Hell’s Kitchen restaurant experiences designed with input from Ramsay will be hosted on ITV’s LAND in The Sandbox.
Additionally, Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, will be available down the line for players and creators to include in their own original experiences.
Hell’s Kitchen is a five-time Emmy-nominated reality show in which aspiring chefs compete for the opportunity to run one of Ramsay’s eateries.
The Hell’s Kitchen restaurant setting, seen in a new teaser video released today, will represent the first experiences based on cooking themes to appear in The Sandbox:
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic.
Hell’s Kitchen joins over 300 existing partnerships including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Find more information on The Sandbox on Medium page: https://medium.com/sandbox-game