Fierce women know exactly what they want and how to get it, and when it comes to snacking, they proudly choose snacks that satisfy without sacrifice.
Light + Fit is celebrating those women out there with a new “Fierce” brand restage featuring a revitalized look, new product innovation, and an ad campaign that flips traditional notions that women should crave less and invites them to indulge more in snacks that delight their tastebuds.
As part of this new look and integrated campaign, Light + Fit is releasing two new commercials that follow a fearless heroine as she flips the script on snacking by unapologetically taking what’s hers and snacks without sacrifice.
The creative is directed by Malia James and infuses her bold, unique, and fun creative approach to break away from classic yogurt campaigns of years past.
The Light + Fit brand is entering a new era featuring a fresh, more modern look while maintaining that same irresistible fierce flavor fans crave and love.
The campaign will extend into the grocery aisle with the introduction of updated package designs featuring bold, expressive typography and an unmissable purple background that Light + Fit fans will recognize.
Starting on May 22, this new creative will be supported by a fully integrated marketing campaign across TV/FEP, OLV, social, influencer, PR, and search.
You can view the spots on YouTube here https://www.youtube.com/watch?v=iPwPl1WcuIc or visit Netflix and Hulu.
Extending beyond the new commercials and building on the popularity of its Zero Sugar portfolio, Light + Fit is also introducing a Light + Fit new Zero Sugar Drinks innovation – featuring a convenient on-the-go format.
This offering expands on the existing Light + Fit Zero Sugar cups innovation that launched in 2022 and is perfect for those looking to satisfy their flavor cravings while staying on track with their health goals.
Light + Fit Zero Sugar Drinks will be available in three delicious flavors on store shelves starting in June across multiple retailers.