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Coca-Cola Creations x League of Legends Collab

Coca-Cola launched a new limited-edition flavor from Coca-Cola Creations in collaboration with Riot Games, the publisher, and developer of League of Legends.

EMBARGO: Coca-Cola Creations is unlocking a new flavour

Coca-Cola Ultimate will provide fans and players the taste of experience points (+XP) and celebrate every player’s journey – whether it’s their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner’s Cup.

Coca-Cola Ultimate is the first collaboration with a gaming company on a Coca-Cola flavor, bringing together teams from Riot Games and Coca-Cola to co-create a flavor that will give players an exhilarating taste as they queue up for a game.

EMBARGO: Coca-Cola Creations is unlocking a new flavour

Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola Ultimate collaboration to players across the globe.  

EMBARGO: Coca-Cola Creations is unlocking a new flavour

League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions:

  • Get 7 assists in a single game to earn the Ultimate Teamplay emote
  • Earn 12,000 gold in a single game to earn the Ultimate Gains emote
  • Win a game in under 20 minutes to earn the Ultimate Tempo emote

The first mission will go live in League of Legends on June 7 at 1 p.m. ET/10 a.m. PT and will be activated in order, as they’re completed.

The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT. 

Players will be transported to the Coca-Cola Creations Hub, the home for unique Coca-Cola Creations digital experiences, by scanning the QR code on a Coca-Cola Ultimate bottle or can.

One offer available now on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing players to view themselves in the style of League of Legends emotes for social sharing. 

Players can also pre-order a custom Coca-Cola Ultimate mini fridge by Cooluli.

Coca-Cola Ultimate fuses the two iconic brands with a striking packaging design that features black and various shades of gold.

The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow.

The design showcases a unique expression of the recognizable Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.

To celebrate the launch, Coca-Cola is dropping real-life League of Legends Nexus Crystals in cities throughout the world including Los Angeles, Shanghai, and Mexico City, bringing passionate communities of fans together to celebrate and taste Coca-Cola Ultimate. 

Later this month, another customizable digital experience will be added to the Coca-Cola Creations Hub, allowing players to see themselves in their Ultimate form.

By taking a selfie, gamers will be able to transform into cinematic gaming heroes and discover their own gaming Ultimate journey.

Coca-Cola Ultimate is available in select markets around the world, including the United States and Canada, and follows the launch of this year’s first Coca-Cola Creation, Coca-Cola Move. 

A zero-sugar version will also be available in the U.S. and Canada.

The global campaign was developed by Forpeople, Havas, Virtue, WPP Open X/Ogilvy and EssenceMediacom.

Through the rest of the year, Coca-Cola will unveil additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.

For more information about Coca-Cola Creations, visit

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