A&W Canada will be launching the UK-based Pret A Manger brand in a two-year pilot during which they will introduce the Pret a Manger brand within A&W restaurants in select markets in Canada.
The first shop to trial the Pret brand will be in Vancouver and plans to open this summer.
The A&W restaurant locations that will participate in the trial phase are expected to launch a Pret menu range and organic coffees in the second quarter of 2022, with the first location opening within an A&W in Vancouver.
If the trial phase is successful, they will have the exclusive right to expand the Pret brand across Canada based on an agreed upon development schedule.