Vlasic, a brand of Conagra Brands, Inc., is partnering with Frank’s RedHot on three new hot and spicy Kosher Dill Pickles that will bring a perfect blend of flavor and heat to sandwiches, burgers or as a straight-from-the-jar snack.
Long enjoyed by pickle lovers for its satisfying crunch, Vlasic’s new offerings add the distinct flavor of the #1 hot sauce in the world.
The new Vlasic Frank’s RedHot pickles will be available in three varieties: a 16 oz. jar of Kosher Dill Wholes, and 24 oz. jars of Kosher Dill Chips and Kosher Dill Spears.
Each features a custom flavor blend that perfectly pairs Frank’s cayenne pepper heat with Vlasic’s garlic dill notes.
Frank’s RedHot Original Cayenne Pepper sauce is used in the brine for an authentic taste and craveable heat experience that spicy fans will love.
The timing for this dynamic new offering couldn’t be better as both pickles and hot and spicy condiments are on the rise.
Pickles are a $1.6 billion dollar category, with sales up 8% over the past three years.
Hot and spicy condiments have seen a similar trajectory, up 10% over the past three years.
Vlasic Frank’s RedHot pickles will be available in grocery stores, mass retailers and online outlets beginning in October 2023.
The Whole pickles have a suggested retail price of $3.79, while the Chips and Spears have a suggested retail price of $3.49.
For more information on Vlasic’s full line-up, visit vlasic.com.