The National Football League (NFL) season is underway, and SNICKERS, proudly part of MARS, is back for the third year in a row to help football fans avoid embarrassing rookie mistakes.
This year, SNICKERS, the official chocolate sponsor of the NFL, focused on one unfortunate mistake: not having a lucky item to support your team.
To help underprepared fans, the brand launched the SNICKERS Luck Shop – a first-of-its kind online store that will drop lucky items and gear from SNICKERS NFL team partners throughout the season.
The first drop? Lucky SNICKERS Bars. These innovative, limited-edition bars were stashed deep within the NFL Headquarters, soaking up luck in a room filled with Super Bowl Rings and official NFL Honors trophies.
Fans can visit the SNICKERS Luck Shop to enter to be eligible for a chance to purchase a Lucky SNICKERS Bar kit, with proceeds going to the NFL Foundation – a nonprofit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country.
To be among the first to know about future drops on SNICKERS Luck Shop, fans can register now for alerts on SNICKERSLuckShop.com.
In addition to the new SNICKERS Luck Shop, the brand also kicks off its annual SNICKERS Rookie Mistake of the Year sweepstakes, which will once again reward fans who share examples of their own rookie mistakes.
Fans can submit rookie mistakes at SNICKERS.com/RookieMistake for a chance to win prizes throughout the NFL season.
One lucky fan will be crowned “SNICKERS Rookie Mistake of the Year” and win two tickets to Super Bowl LVIII, where they will have the opportunity to experience celebrating on the field after the game.
For news relating to SNICKERS partnership with the NFL and the 2024 Rookie Mistake of the Year program, follow SNICKERS Facebook, Twitter, TikTok and Instagram accounts.