To celebrate the start of the football season, PepsiCo’s Frito-Lay and Beverages brands are helping fans imagine a world where their favorite players come out of retirement with the debut of its 2023 NFL Kickoff campaign, “Unretirement.”
The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo’s newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks and PepsiCo beverages are served.
After the first bite and sip, they instantly find themselves back out on the field to get one last taste of NFL glory … but things don’t quite go according to plan.
From Marino using reading glasses to see the play call wristband to Smith accidentally falling asleep on the bench to former teammates Brady and Edelman considering a return, this spot proves that a crunchy Lay’s chip and a cool Pepsi Zero Sugar are enough of a gameday taste for these retirees.
Josh Allen appears in the commercial while capturing a selfie with Marino after a sack.
“Unretirement” marks Allen’s first campaign as part of his new multi-year partnership with PepsiCo, supporting brands across the portfolio to spread the message of delicious gameday snacking to football fans across the country.
The commercial will premiere on Sunday, September 10, and will run throughout the duration of the NFL season.
The campaign marks the latest in a decades-old relationship between PepsiCo and the NFL.