TRISCUIT Crackers has introduced its new 2023 brand campaign “Unapologetically Wholesome,” featuring award-winning chef and television personality Gordon Ramsay.
The new integrated advertising campaign unapologetically celebrates the wholesome but crunchy things in life that are full of authentic, unfiltered personality and flavor, just like TRISCUIT Crackers.
The new “Unapologetically Wholesome” campaign stems from consumers looking for and appreciating more real, authentic things.
The campaign celebrates the TRISCUIT Cracker as one of those authentic things – a simple, wholesome snack with an attention-grabbing crunch.
The creative was developed with Ramsay in mind, as he is the ultimate personification of a TRISCUIT Cracker: crunchy on the outside yet incredibly wholesome on the inside.
The “Unapologetically Wholesome” content will air nationally across TV and will continue to roll out across digital and paid social channels.
Additionally, the content will be amplified through various activations on Ramsay’s TikTok, including him reviewing interesting recipes involving TRISCUIT Crackers in the duet style that he’s known for – follow @GordonGram for campaign content.
For more information, visit Triscuit.com and follow TRISCUIT Crackers on Twitter, Facebook and Instagram.