Instacart, the leading grocery technology company in North America, announced four new Instacart Platform technologies designed to help grocers offer more seamless, connected experiences to customers.
The new offerings include online and in-store solutions that help retailers capture new ad revenue, bring more of their store online, better support store associates, and seamlessly offer end-to-end fulfillment.
These new capabilities are now available to grocers across North America and are already being used by wholesalers like Associated Food Stores and retailers including New Seasons Market, Niemann Foods, The Fresh Market, and Uncle Giuseppe’s Marketplace.
Carrot Ads expands with display ads, opening up new revenue streams for grocers – Carrot Ads helps small and large grocers alike establish and grow their retail media networks to capture new revenue streams on their owned and operated websites and apps. Grocers can now offer display ads, in addition to Instacart’s sponsored product solution, to connect CPG brands with consumers on their e-commerce properties, creating new opportunities for growth. Display ads enable national CPG brands to promote engaging, targeted, creative banners to raise awareness and consideration of products, helping to drive bigger baskets for grocers. Carrot Ads also gives grocers and CPG brands access to closed-loop measurement and insights – helping them both understand the strategies that drive the most value for their businesses.
FoodStorm support for items sold by weight enables digital ordering for more items – FoodStorm, Instacart’s order management system, now supports items sold by weight including all fresh food and prepared items typically found at deli and meat counters like deli meats and cheeses, premade dishes and salads, and specialty items like Thanksgiving turkeys and holiday hams. With this expansion, grocers can now support order management and offer digital ordering, pickup and delivery of their deli and meat departments through a single, connected platform. This creates incremental sales opportunities and reduces preparation pressure for retailers, and delivers a more seamless experience for customers.
Caper Cart remote management offers powerful and easy auditing tools for store associates – Caper Carts, smart carts by Instacart, can now be managed remotely in real-time via tablet, giving retailers a remote bird’s-eye view of their stores, making it easy to see how many carts are being used, what types of items are being shopped, and to flag issues for audit.
Integrated fulfillment for Rosie-powered websites make it easy for independent grocers to get online – Rosie, Instacart’s white-label e-commerce solution for local and independent grocers, now allows retailers to use Instacart fulfillment services to pick, pack, and deliver orders. With integrated fulfillment, independent grocers can now get everything they need for e-commerce in one place, affordably – from easily-customizable online storefronts with robust web page creation capabilities to fulfillment and customer support.
In addition to these new features, grocers have access to a full suite of technology and tools through the Instacart Platform, including white-label e-commerce solutions; end-to-end fulfillment through Instacart’s community of hundreds of thousands of shoppers; in-store technologies including Caper Carts, Scan & Pay, and Carrot Tags; and advertising solutions to deploy a retail media network directly on their e-commerce sites and unlock advertising opportunities with more than 5,500 CPG brand partners.
Instacart will be showcasing these technologies and more next week at the NGA Show – the National Grocers Association’s annual gathering – at booth #1349.