Tim Hortons is bringing back their annual Smile Cookie campaign from April 28 to May 4, with 100 per cent of proceeds from cookie sales supporting over 600 local charities and community groups across Canada.
Each Smile Cookie is a hand-decorated Chocolate Chunk Cookie featuring pink and blue icing. Guests can purchase Smile Cookies at participating restaurants or through the Tims app for delivery. A new Smile Cookie reversible plushie is available this year, with net proceeds supporting the same charitable initiatives.
Last year’s campaign raised nearly $18.8 million, contributing to the more than $129 million raised since the campaign’s launch in 1996. Bulk pre-orders can be placed at Tim Hortons locations for larger group purchases.