Subway Canada has introduced a new All Dressed Sauce inspired by Ruffles, bringing a familiar Canadian chip flavour into a sub format across locations nationwide.
The limited time sauce reflects the sweet, tangy, smoky, and savoury profile associated with All Dressed chips. Developed and made in Canada, the addition offers a new way to customize sandwiches with a flavour that many Canadians already recognize.
The All Dressed Sauce can be added to any sub on the menu, offering a convenient option for those looking to change up their usual order. The flavour draws from how some customers already incorporate chips into their sandwiches, now translated into a sauce that delivers a similar taste experience in each bite.
This launch comes through a collaboration between Subway Canada and PepsiCo Canada, bringing together two widely recognized brands to rework a familiar snack flavour into a different format. The result is a cross category product that connects packaged snacks with quick service dining.
To coincide with the release, Subway Canada is offering a promotion tied to National Chip Day. On March 14 and 15, customers who order a sub online or through the Subway app can receive a free bag of chips using the code FREECHIPS, while supplies last at participating locations.