McDonald’s Canada announced that Canadian actor Simu Liu will be the official ambassador of McHappy Day taking place on Wednesday, May 10, 2023.
As the ambassador, Simu will be working alongside McDonald’s Canada to rally Canadians leading up to and on McHappy Day to raise critical funds for Ronald McDonald House Charities (RMHC) and other local children’s charities across Canada.
To drum up excitement amongst Canadians to support McHappy Day, Simu will be appearing in the creative for this year’s campaign and using his platform to raise awareness about how Canadians can easily get involved in giving back to families in their own communities.
View the full 30s TV spot here, running now until May 9.
On May 10, all menu items, all day, support RMHC across Canada and other local children’s charities.
Whether it’s joining the celebrations in a restaurant, at the Drive-Thru, through mobile order or McDelivery on the McDonald’s app, or via Uber Eats, SkipTheDishes, or DoorDash, it’s the most delicious way to support that’s easy and convenient for all.
And before McHappy Day, Canadians can start giving back through the following ways:
Peace Collective: Peace Collective has designed an exclusive collection that will see a portion of the proceeds from sales go to supporting RMHC Canada. Guests can purchase the swag while supplies last, in-store at the Peace Collective Toronto Distillery location, and online at: online at: https://www.peace-collective.com/pages/mchappy-day-2023
McHappy Day Socks and Hearts: Guests can purchase McHappy Day Socks for $5 + tax, while supplies last at participating restaurants, either in restaurant, at the Drive-Thru, through mobile order or McDelivery on the McDonald’s app, or via Uber Eats, SkipTheDishes or DoorDash. Additionally, guests can purchase a McHappy Day Heart in restaurant or at the Drive-Thru, while supplies last at participating restaurants, through donations of either $2, $5, and $10
Facts:
- McHappy Day is McDonald’s Canada’s largest charity-driven program. Since the first Ronald McDonald House opened its doors in Toronto, Canada in 1981, McDonald’s fundraising programs like McHappy Day have helped RMHC support nearly 450,000 families across Canada.
- The 16 Ronald McDonald Houses and 17 Ronald McDonald Family Rooms in Canada give families a place to stay together when they have to travel for their sick child’s treatment.
- In an average year, RMHC supports over 26,000 families from more than 3,400 communities across Canada.
- Every day, McDonald’s Canada along with our independent franchisees, and guests, support families receiving support from RMHC by purchasing Happy Meals and RMHC Cookies, as well as through coin box and kiosk donations.
- Last year, McDonald’s Canada set a goal to donate over $70 million to RMHC by 2026. This will help to nearly double the number of bedrooms for families across Canada over the next 10 years (2022-2032).