As the official oatmeal sponsor of the NFL, Quaker, a subsidiary of PepsiCo, is gearing up for Super Bowl LVII with NFL legend Eli Manning by inviting fans to share how they “pregrain” before The Big Game for a chance to attend Super Bowl LVIII in Las Vegas.
Super Bowl is a big day for grain consumption by the glass, but there’s another grain of all time in the game – Quaker Oats.
As a “Super Trusted Superfood,” a bowl of Quaker Oats in the morning is the first victory worth celebrating on game day.
Last year, Quaker coined the term “pregrain” with the launch of a limited edition 6-pack of Quaker Oats.
This year, Quaker is keeping the spirit of fueling up before kickoff alive by launching a campaign with Eli Manning that encourages football fans and breakfast enthusiasts to share how they “pregrain” for Super Bowl Sunday with Quaker Oats for a chance to attend The Big Game next year in Las Vegas.
The campaign is the latest in a longstanding relationship with the NFL, and a continuation of Manning’s partnership with Quaker.
Last year, Manning starred in Quaker’s commercial “Oat Up!” and helped announce the Quaker Hunger Clock, a commitment to raise funds for five million meals through Feeding America to help tackle food insecurity by Super Bowl LVII.
To enter the Quaker “Pregrain” Contest, fans can head to TikTok to follow @Quaker, between January 30 and February 12, 2023 and upload their own “pregrain” video sharing how they pregrain with Quaker Oats along with a caption using hashtags #QuakerPregrain #Entry.
After Super Bowl LVII, one entry will win a trip for two to Super Bowl LVIII in Las Vegas. Entries will be judged. See official rules for complete details on how to enter. Contest closes at 11:59 p.m. CT on February 12, 2023. NO PURCHASE NECESSARY. Must be 18 or older and a U.S. resident to enter.