Subway Canada announces the launch of their most innovative new menu items yet – Signature Rice Bowls.
The announcement is the next step in the famed Eat Fresh Refresh™ journey and is backed by partnership with 2021-22 NBA Rookie of the Year and Toronto Raptors forward, Scottie Barnes.
Subway Rice Bowls
Signature Rice Bowls combine fresh vegetables, zesty and flavourful sauces, and new hearty grains.
The four all-new Rice Bowls include:
- Sweet Onion Chicken Teriyaki: Featuring grilled chicken and sweet onion teriyaki sauce
- Crispy Chicken Bacon & Peppercorn Ranch: Featuring crispy chicken, Maplewood Smoked Bacon and creamy Peppercorn Ranch sauce
- Green Goddess Veggie: Featuring the tangy and flavourful Green Goddess Dressing
- Southwest Steak & Avocado: Featuring steak made with Canadian Seasoned Beef, Smashed Avocado and Southwest sauce
When designing their Signature Rice Bowls, Subway Canada listened and found Canadians are looking for meal options that pack nutrients, fresh ingredients, and incredible taste in a convenient format.
Culinary Manager Chef John Botelho and his team explored a variety of rice options; in the end, a Brown, Red & Wild rice blend won out. The medley’s quality ingredients leave you feeling satiated and energized.
Scottie Barnes is the latest athlete to join Subway Canada’s roster of famed ambassadors.
The NBA Rookie of the Year and Toronto Raptors forward is loved for his high-energy, bubbly personality and commitment to healthy, active living.
In one of the upcoming TV spots profiling the all-new Rice Bowls, Scottie Barnes is seen dreaming up a whole new take on Subway – inspired by the latest menu introductions – he calls it, enthusiastically, “Bowlway.”
Barnes’ imaginative Bowlway will take physical form in an epic consumer pop-up (titled ‘Bowlway’) at SPACE on King (300 King St E Toronto, ON M5A 1K4) from 5 p.m. until 9 p.m. ET on Thursday, October 27.
The event will include Rice Bowls sampling, games, photo opportunities, and the chance to meet him.
Additionally, the brand will launch a limited run of merchandise inspired by Bowlway.
Scottie Barnes’ partnership with the brand comes shortly after Subway Canada announced multi-year collaborations with the National Basketball Association (NBA) in Canada and the Toronto Raptors.