Nothing brings out the best in Canadian pride like cheering on Team Canada at the Olympic Winter Games with a Molson in hand. But this year, with over 80% of the medal ceremonies or finals taking place locally between 5:00am and 10:00am, the Canadian beverage of choice suddenly feels out of place.
Canadians are used to supporting Team Canada with a brew in hand, so Molson is continuing this tradition with a sweet wakeup call to enjoy during the Beijing 2022 Olympic Winter Games.
The brand has launched Molson Maple Beerup, a quintessentially Canadian line of beer-infused maple syrups to enjoy with breakfast while cheering on Team Canada.
The limited-edition line of maple syrups will be available in three grades, each inspired by popular Molson brews. Dark Grade uses Quebec maple syrup infused with Molson Export and has a rich maple flavour, the Amber Grade is infused with Molson Canadian and has a full-bodied flavour, and the Golden Grade is infused with Molson Ultra and has a light profile. Molson Maple Beerup is produced by Bretelles, a Quebec-based expert in maple syrup and maple syrup products. Each can of Molson Maple Beerup is 540 mL and contains less than 0.05% ABV.
To celebrate Team Canada at the Beijing 2022 Olympic Winter Games with a Molson, Canadians can enter for a chance to win their own can of Molson Maple Beerup at Molson.ca/BeerUp from February 4 to February 17. For every contest entry received, Molson will donate $5.00 to the Canadian Olympic Foundation in support of Team Canada athletes, up to a maximum of $10,000.00 CAD. For more details, visit Molson.ca/BeerUp.