Miller High Life and the maker of the Planters brand are teaming up to for “A Match Made In The High Life”.
For more than a century, these iconic brands have been the cornerstone of good times spent together, whether it’s at a dive bar, ballpark, or backyard.

So, for the first time ever, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merch, retail displays, and a national-consumer promotion.
Through Sept 5, fans can scan the QR code on limited-edition Miller High Life packaging for a chance to win one of two grand prizes — everything you need to create the ultimate dive-bar experience, including a year’s supply of Miller High Life and Planters peanuts along with a $500 shop-site gift card to purchase bar accessories and items from the new line of limited-edition Miller High Life x Planters brand merch collection.
Consumers will also have the chance to instantly win an exclusive Miller High Life x Planters brand T-shirt.
This new partnership will be seen everywhere that consumers purchase Miller High Life and Planters peanuts, from co-branded, retail displays and limited-edition packs in-store, to MR. PEANUT® x Miller High Life neon signs and coasters in bars nationwide.
Beer and peanut enthusiasts alike can also snag items from the new Miller High Life x Planters brand merchandise collection, which includes co-branded shirts, hats, sweatshirts, and barware.
All summer long, fans can scan the QR code on select Miller High Life packaging or visit matchmadeinthehighlife.com for a chance to win.
To shop the Miller High Life x Planters Brand co-branded merchandise collection, shell-ebrate “A Match Made in the High Life” here.
NO PURCHASE NECESSARY. PROMOTION ends on 9/5/23 at 11:59 PM ET. Open only to legal residents of 50 U.S. (D.C) who are 21 years or older. “Free Miller High Life and Planters peanuts for a Year” Grand Prize will be fulfilled as a check and is calculated based on the average price of 1 twelve pack of Miller High Life beer and 2 16 oz. jars of Planters Dry Roasted Peanuts per week for 52 weeks. Click here for Official Rules, including how to enter, odds, prize details and restrictions. Void where prohibited.
