Michael David Winery, known for taking the road less traveled with high quality wines in unique and eye-catching packaging has launched a new brand, Misfits & Mavens. The Misfits & Mavens portfolio includes a Cabernet Sauvignon, a Pinot Noir and a Sauvignon Blanc, all which will be releasing nationwide beginning March 2024.
Sustainably grown and harvested in California, the Misfits & Mavens lineup source grapes from across the state, with a focus on growing regions that produce the very best Cabernet Sauvignon, Sauvignon Blanc and Pinot Noir. Recognizing the evolving tastes of today’s consumer, these wines are produced with a lighter approach and food-friendly tasting profile, offering an easy-going, sophisticated wine style.
As a winery that has garnered success from marching to the beat of their own drum, Misfits & Mavens was inspired by the inclusive community of Michael David Winery, uniting the seasoned wine connoisseur and novice drinker together through great wine. With a tagline that encapsulates the spirit, “Wine for all + all for wine,” Misfits & Mavens invites all to experience the wild world dreamt up by Michael David Winery.
At first glance, the Misfits & Mavens labels feature a French classical custom illustration but with a closer look, you’ll step into an eclectic land of edge and whimsy featuring Misfit and Maven characters, alike. Showcasing a vibrant color palate unique to each varietal, these labels are designed to invite the curious and fun-loving to dive a little deeper.
The launch includes
- 2022 Misfits & Mavens Cabernet Sauvignon (SRP Every day $14.99): Bright pops of strawberry and cranberry are interlaced with notes of chocolate and butterscotch. Medium bodied, red berry fruit, fig and licorice flavors linger to the oak kissed finish.
- 2022 Misfits & Mavens Pinot Noir (SRP Every day $14.99): Light ruby in color with vivid pops of strawberry, raspberry and vanilla notes. Medium bodied and juicy, flavors of red fruit are laced with hints of clove, spice and tobacco.
- 2023 Misfits & Mavens Sauvignon Blanc (SRP Every day $14.99): Crisp notes of vibrant citrus fruit, white peach, crisp apple and juicy mango are paired with pleasant acidity and a hint of gravel and minerality on the finish.