In line with its recent rebrand, magic bullet is excited to give away a limited number of artist-designed product wraps to inspire its modern consumers to get creative in the kitchen.
Last year, the glowed-up magic bullet brand introduced itself to Gen Z consumers as their new kitchen BFF.
As part of its makeover, the brand launched a refreshed product line that provides fun, versatile, and accessible appliances to cooks of all levels, and promoted it in a new brand voice that aims to convey the joyous deliciousness of self-exploration.
To celebrate the brand’s core values of creativity, individuality, and self-expression, magic bullet created these new artist wraps, sending its 2000s-era infomercials off in style.
To design the imaginative wraps, magic bullet teamed up with three talented artists — Shanée Benjamin (she/her), Jiaqi Wang (she/her), and Spencer Gabor (he/him) — each of whom drew from personal inspiration and put their own twist on inspiring consumers’ cooking creativity.
All three wraps fit snugly around the base of the magic bullet Original Blender without impeding functionality and are made of a durable, waterproof, and easy-to-clean material.
In addition to distributing these unique wraps, the magic bullet is supporting its Gen Z audience through philanthropic outreach.
Since this is the generation currently hit hardest by food insecurity, a magic bullet has partnered with Canstruction — a global hunger relief non-profit organization that hosts events in cities across the world to benefit food banks in local communities.
This September, magic bullet will sponsor Canstruction Orange County’s month-long competition in conjunction with Festival of the Children at South Coast Plaza in Costa Mesa, California.
Canstruction marries creativity with its cause, and its events consist of competitions where participants design and build sculptures out of canned food.
At the end of each event, the cans that were used in constructing these pieces are donated to local food banks. Each year, Canstruction Orange County donates roughly 65,000 pounds of food to The OC Food Bank, a program of the Community Action Partnership of Orange County.
For a limited time while supplies last, consumers can redeem a wrap for free with the purchase of a magic bullet Original Blender.
Simply visit themagicbullet.com and use the promo code ‘EXPRESSION’ at checkout.
To learn more about magic bullet’s exclusive wraps, three artist partners, and Canstruction partnership, please visit nutribullet.com/blog/introducing-magic-bullet-artist-wraps/ and follow @themagicbullet on Instagram and @themagicbulletofficial on TikTok.