LCBO has partnered with Aeroplan to bring back the Pour and Explore Contest, giving shoppers in Ontario a chance to turn everyday purchases into travel rewards.
Running until March 28, the contest allows customers to earn entries by scanning their Aeroplan membership card at checkout when making purchases at LCBO locations. Each scan counts as an entry toward a draw for one of six trips for two to destinations served by Air Canada, along with 100,000 Aeroplan points that can be redeemed for travel, including hotel stays through Aeroplan HotelSavers.
The collaboration connects beverage discovery with travel incentives, encouraging shoppers to explore global selections available at LCBO while earning points toward future trips. Bonus entries are also available on select products that offer additional Aeroplan points.
The promotion builds on the existing partnership between LCBO and Aeroplan, where members can earn points on eligible purchases by linking their accounts and scanning their card in store.
This year’s contest continues to position everyday shopping as part of a broader travel experience, with rewards tied to both purchases and participation during the promotional period.