With the Toronto Pride Weekend being just a week away, KitKat is celebrating with the release of a new limited-edition KitKat Pride Bar in collaboration with Canadian 2SLGBQTIA+ youth support organization, Friends of Ruby.
One hundred percent of proceeds from every sale of this bar will be donated to Friends of Ruby to help support 2SLGBTQIA+ youth through free resources relating to sexuality/gender identity and health, social connections, transgender supports, food and basic needs, housing, income support, advocacy, life skills, and more.
For those interested in purchasing the limited-edition bars and supporting a worthy cause, they are available on SKIP Express Lane for $1.99 in select cities across Canada until June 30th.
KitKat will also be taking donations on behalf of Friends of Ruby at the KitKat booth at Pride Toronto June 23 – 25.