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KitchenAid Colour of the Year 2022: Beetroot

KitchenAid has announced Beetroot as the KitchenAid Colour of the Year 2022.

KitchenAid Colour of the Year 2022: Beetroot

The vibrant magenta colour scheme represents the vitality inherent in making the most of ordinary moments.

It encourages us to break out from our habits and see the familiar through fresh eyes.

Beetroot is now available for small appliances, including the legendary Artisan Stand Mixer and K400 Blender.

KitchenAid Colour of the Year 2022: Beetroot

Beetroot is colourful and invigorating, encouraging chefs of all abilities to fulfill their insatiable thirst for new experiences and elevate each dish to new heights.

When KitchenAid introduced the first Stand Mixer colours in 1955, the company sought to inspire via its colour leadership. The Colour of the Year programme allowed them to maintain that leadership by using the power of colour to make statements about global trends and culture.

KitchenAid urges creators to innovate in the kitchen and beyond with the debut of the Colour of the Year 2022 in the legendary Artisan Stand Mixer and K400 Blender.

The stand mixer provides users with limitless opportunities to enrich their daily experiences, while the K400 Blender is capable of handling even the most demanding blender recipes, resulting in smooth, great-tasting results.

The K400 Blender and Artisan Stand Mixer are now available at

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sheryl smith

Saturday 4th of June 2022

love kitchen aids, love this color.


Saturday 4th of June 2022

I love the color!!!

Vic Milani

Friday 3rd of June 2022

That is the best color EVER!! The color catches your eye in any kitchen and is very appealing.... so much so that I would buy the mixer to match it! Also creates an even stronger desire to use it and to use it more often!

Would LOVE to receive one of these!! Recently suffered a brain aneurysm and unfortunately unable to continue working at this time. Due to my recent Medical condition and unexpected financial hardship, I cannot afford to purchase one, but it sure would be AWESOME to have one of these to occupy my time stuck at home (good therapy!) and make delicious items to sell at fundraisers. Matching blender would be awesome for make healthy smoothies as well! LOVE KitchenAid!!



Thursday 2nd of June 2022

I love Kitchen Aid. I would like this. :)

Nancy Schott

Friday 15th of April 2022

What a beautiful color. Earthy.