KitchenAid Colour of the Year 2022: Beetroot

KitchenAid has announced Beetroot as the KitchenAid Colour of the Year 2022.

The vibrant magenta colour scheme represents the vitality inherent in making the most of ordinary moments.

It encourages us to break out from our habits and see the familiar through fresh eyes.

Beetroot is now available for small appliances, including the legendary Artisan Stand Mixer and K400 Blender.

Beetroot is colourful and invigorating, encouraging chefs of all abilities to fulfill their insatiable thirst for new experiences and elevate each dish to new heights.

When KitchenAid introduced the first Stand Mixer colours in 1955, the company sought to inspire via its colour leadership. The Colour of the Year programme allowed them to maintain that leadership by using the power of colour to make statements about global trends and culture.

KitchenAid urges creators to innovate in the kitchen and beyond with the debut of the Colour of the Year 2022 in the legendary Artisan Stand Mixer and K400 Blender.

The stand mixer provides users with limitless opportunities to enrich their daily experiences, while the K400 Blender is capable of handling even the most demanding blender recipes, resulting in smooth, great-tasting results.

The K400 Blender and Artisan Stand Mixer are now available at kitchenaid.ca.

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