The IKEA Black Friday 2020 Canada campaign is on now until December 2 and this year there is a focus on sustainability rather than mass consumption.
From furniture to food, production to home delivery and energy to investments, IKEA is transforming its business model to become ever more sustainable and the Black Friday campaign is just one step on its journey to become fully circular and climate positive by 2030.
This includes designing only with renewable and recycled materials; offering new ways for customers to acquire, care for, prolong the life of and pass on IKEA products; and joining forces with other organizations and individuals who share the same determination for change.
“On one of the biggest shopping days of the year, we want to change the conversation from mass consumption to mass circularity and show how sustainable living can be easy and affordable for everyone,” said Melissa Barbosa, Head of Sustainability, IKEA Canada. “Every year, IKEA products and services are part of millions of Canadians homes and we have a responsibility to support our customers to live a better everyday life within the boundaries of the planet.”
IKEA Black Friday 2020 Canada Highlights
IKEA Family loyalty member deals
Until December 2, IKEA Family loyalty members can earn double the value of Sell-Back credit on gently used IKEA furniture they no longer use through the IKEA Sell-Back program. This in turn gives the product a second life through resale or donation.
On Friday, November 27, IKEA Family members will receive an additional 25 per cent off discount from the As-Is department. The IKEA As-Is department features great bargains on items received through the Sell-Back program, floor models, returns, or discontinued products. It is one of the many ways IKEA gives furniture a second life.
IKEA Donation Drive
On Saturday, November 28, select IKEA Canada stores will host donation drives in their parking lots for both furniture and electronics.
Between 10 AM and 4 PM, gently used home furnishings and electronics will be collected by local community partners in exchange for an added incentive, offering customers $25 off purchases of $150 or more until December 2.
IKEA Sustainable Products
Throughout the store experience and online, the retailer will highlight and discount sustainable products that save energy, water, waste and resources, are made from renewable materials and feature less packaging.
For more information on the campaign, visit IKEA.ca/BlackFriday.