HARIBO, America’s #1 gummi candy brand, is celebrating the holiday season with a tasty lineup of treats. The brand is excited to introduce a new festive mix, Sweet & Sour Reindeer, in stores now nationwide. Fan-favorites including Holiday Edition Goldbears and Candy Cane Gummies will also be returning to stores to help fans sweeten up their holiday festivities.
Seasonal confectionery sales make up about 17% of the confectionery category, equating to $5.8 billion, and 90% of consumers like to see festive flavors, shapes and colors inspired by the holidays.
Sweet & Sour Reindeer is HARIBO’s first-ever holiday product that includes a sour twist, a nod to a favorite among consumers. The jolly mix includes six flavors: sour lemon, sour strawberry, sour orange, sweet apple, sweet cherry and sweet blueberry.
NEW Sweet & Sour Reindeer
From the creators of America’s top-selling gummi bear comes HARIBO’s latest creation – Sweet & Sour Reindeer! These whimsical reindeer bring a medley of six fruity flavors, including Sweet Cherry, Sweet Apple, Sweet Blueberry, Sour Lemon, Sour Orange, and Sour Strawberry.
Holiday Edition Goldbears
This year, HARIBO’s beloved Holiday Edition Goldbears will be returning to shelves nationwide. These fruity and chewy Red and Green Goldbears come in two flavors: Strawberry and Raspberry. It is the perfect sweet treat for yourself or to share with friends this holiday season!
Candy Cane Gummies
Spread the holiday cheer with HARIBO’s Candy Cane Gummies. The perfect stocking stuffer or on-the-go sweet treat, these Candy Cane-shaped gummies come in three colorful flavors: Sugar Plum, Candy Apple and Cheery Cherry.
Tasty Favorites
HARIBO ensures a sweet holiday for all with an extensive range of gummies, featuring timeless classics like Goldbears, Twin Snakes, Starmix, Happy Cola, and Sour Goldbears, alongside newer innovations such as Berry Clouds. No matter what gummi is chosen, it’ll be sure to put a smile on anyone’s face this holiday season.
For more information about HARIBO of America, you can follow on Facebook and Instagram or visit www.haribo.com/en-us.