Fogo de Chão has introduced its “Fogo is Fire” campaign, celebrating the brand’s Brazilian heritage and its namesake, which means fire in Portuguese. This initiative reflects the energy and warmth of its churrasco dining experience, bringing a new perspective to the restaurant’s offerings, from weekend brunch to late-night bites at Bar Fogo.
To complement the campaign, Fogo de Chão is releasing its first-ever merchandise collection, available starting today at FogoMerch.com. The collection includes t-shirts, hoodies, and hats, with more limited-edition releases planned throughout the year.
Brazilian singer and songwriter Alexia Bomtempo has partnered with Fogo de Chão to reimagine classic songs, with her rendition of Johnny Cash’s “Ring of Fire” now available across the brand’s social media platforms. Additional performances will be released throughout the year, adding a musical element to the campaign.
The campaign will be featured across YouTube, TikTok, and digital media, expanding the reach of Fogo de Chão’s immersive dining experience. Guests can learn more, explore merchandise, or book reservations by visiting Fogo de Chão.