After 23 years of Super Bowl appearances, Doritos is handing over its platform to spotlight the brand’s latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
With a spectrum of flavor and spice that’s ready to disrupt the snacking aisle, Doritos Dinamita introduces four new flavors and a new sticks shape which join Doritos Dinamita Chile Limón just in time for the big game:
The lineup includes:
- Doritos Dinamita Chile Limón is the OG Dinamita, rolled for extra crunch and boasting a tangy, citrusy heat.
- Doritos Dinamita Flamin’ Hot Queso is rolled in the original form and packed with explosive cheesy flavor, spicy heat and an extra crunch.
- Doritos Dinamita Smoky Chile Queso offers a uniquely robust queso flavor and a smoky, spicy kick in the brand-new shape, Dinamita sticks.
- Doritos Dinamita Tangy Fiery Lime bursts with sour spice, zesty lime and crispy chomp in the new sticks form.
- Doritos Dinamita Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form.
With a newly launched TikTok page and multi-media marketing campaign, in-person sampling at stores and colleges across the country and additional upcoming fiery announcements leading up to Super Bowl LVIII, Doritos Dinamita is inviting spice fans to “Go ahead, try us.” All five flavors of Doritos Dinamita can be found on store shelves at retailers nationwide for $2.49 (4 oz.) and $5.99 (10.75 oz).
Doritos Dinamita’s relaunch ahead of the big game follows Doritos’ inclusion in the launch of “Taste of Super Bowl,” Frito-Lay’s 2024 NFL Playoff campaign. The new television commercial features three football legends as they rediscover the taste of victory – but this time with a chip-inspired twist that transports them right back to the feeling of celebrating on football’s biggest stage.