Hold onto your cassette tapes because the highly anticipated Stranger Things 4 premiere is this month and Doritos, in partnership with Netflix, is bringing fans a musical experience unlike any other with the first-ever “Live From The Upside Down” virtual concert on June 23.
The story goes that back in 1986, a tour bus crashed near Hawkins, Ind., headed to Doritos Music Fest ’86 – the greatest concert that never happened.
The musicians disappeared into another dimension and the show was canceled… until now. Doritos opened a portal and is now inviting fans to virtually step inside to watch these ’80s music icons perform during “Live From The Upside Down.”
Live From The Upside Down Concert
The can’t-miss lineup features ’80s headliners including The Go-Go’s lighting up the stage to fan favorites like “We Got the Beat” and “Our Lips are Sealed,” Corey Hart singing “Sunglasses at Night” and “Never Surrender,” and Soft Cell performing “Tainted Love.” As the fans are pulled deeper into the Upside Down, they will be shocked to see decade-defying pop star Charli XCX take the stage and perform a surprise collaboration with one of the ’80s bands.
Doritos will be the only way into the concert, so fans can pick up a bag of Doritos or Doritos 3D Crunch featuring the limited-time Stranger Things packaging while they’re on store shelves or visit Doritos.com/Stranger
Stranger Things Partnership Unlocks New Doritos Limited-Edition Flavor
In addition to the “Live From The Upside Down” concert, Doritos is releasing a new limited-time flavor – Doritos 3D Crunch Three CheeseTM – chips literally featuring another dimension. Doritos 3D Crunch Three Cheese brings together cheddar, Monterey Jack and parmesan cheese with a three-dimensional crunch that’s bursting with flavor. The newest limited-time flavor joins six other flavors – Doritos 3D Crunch Spicy Ranch, Doritos 3D Crunch Chili Cheese Nacho, Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Sweet Chili, and Doritos Spicy Nacho – that will all feature the limited-edition Stranger Things packaging. To up the ante, fans who find exclusive “golden” tickets hidden across three 3D Crunch flavors – Three Cheese, Spicy Ranch and Chili Cheese Nacho – will win an official replica of the guitar prominently featured in Stranger Things 4.
Custom Concert Merchandise Gets Fans Ready for the Concert
No concert is complete without the perfect swag to commemorate the experience. Skip the line and purchase your own one-of-a-kind “Live From The Upside Down” merchandise at Doritos.com/StrangerThings. As part of a bundle with chips, consumers can get their hands on:
- T-shirts: The ultimate concert staple. Enough said.
- Bags: As you make your way into the Upside Down, you of course need a place to store the essentials like a flashlight to see in front of you, a camera to document your experience and your Doritos 3D Crunch Three Cheese in case you run into a demogorgon (or realistically if you need something to snack on).
- Poster: Spice it up with a concert poster, but brace yourself in the middle of the night, because something may pop out and snatch you back into the Upside Down.
Want to feel like a VIP?
Create your own concert badge by uploading your photo to Doritos.com/StrangerThings with the hashtag #LiveFromTheUpsideDown for the chance to be featured on the website.
The limited-edition bags are available now in retailers nationwide, so be sure to pick up a bag to open the portal and enjoy the show. Fans can also visit Doritos.com/StrangerThings for more details and surprises. Be sure to tune in to Netflix on May 27 to experience the season premiere of Stranger Things 4 prior to the concert.