Chipotle Mexican Grill announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time.
Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com.
Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items.
In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.
New Fighter Coin Integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*.
With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes, and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.
Players can learn more about the Fighter Coins offer at chipotle.com/sf6.
Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community.
This viewer reward on Twitch is a limited-time offer that community members can unlock beginning June 2 at 9 am PT.
Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.
Viewers can find more information on the viewer rewards here: https://blog.twitch.tv/en/2023/05/24/street-fighter-6-viewer-rewards-on-twitch/.
The Chipotle Challenger Series Returns
Chipotle’s signature esports competition will return in 2023 featuring Street Fighter 6.
The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more.
Additionally, the top two teams will receive a trip to the 2023 Evolution Championship Series (Evo).
Players can learn more about the 2023 Chipotle Challenger Series and register at www.chipotlechallengerseries.com.
Evolution Championship Series (Evo) 2023 Presented By Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.