Chipotle Mexican Grill announced it is launching a new hiring campaign featuring its current employees to drive applications and ensure its restaurants are fully staffed for burrito season, which is typically the Company’s busiest time of year running from March to May.
The brand is showcasing the stories of its people and profiling their transparent career progression within the organization in an effort to attract 15,000 new team members.
Chipotle’s new recruiting campaign is in addition to its existing documentary-style television spots that aim to “pull back the foil” by featuring behind-the-scenes footage of the daily culinary tasks of its restaurant employees.
The new campaign features six employees from across the country that have risen the ranks from restaurant crew members to management during their tenure.
Chipotle is committed to ensuring its team members have a superior experience at all stages of their career journey.
In 2022, Chipotle had approximately 22,000 internal promotions. Additionally, 90% of all restaurant management roles were internal promotions including 100% of US Regional Vice President (RVP) roles, 81% of Team Directors, and 74% of Field Leader positions.
As a people first company, Chipotle has invested in human capital technology over the past several years to enhance the team member experience and build capabilities in its restaurants, creating a more efficient and consistent environment.
These ongoing investments in employees are showing early results in increased retention and better recruitment this year.
Chipotle has also invested in best-in-class benefits as well as enhanced training and development opportunities.
In addition, the Company is exploring new capabilities to support its hiring process and improve its “speed to day one” to ensure a fast, fun, and intuitive process for applicants.
Chipotle provides robust benefits including all crew bonuses, which allows its restaurant employees the opportunity to earn an extra month’s worth of pay each year; access to mental health care and English as a second language for employees and their families; tuition reimbursement and debt-free college degrees; free meals and more.
The organization has found its retention rate is two times higher among employees enrolled in the education assistance program, and crew members participating are six times more likely to move into a management role.
Those interested in joining Chipotle on its mission of cultivating a better world can apply here: Chipotle Careers.