After months of (what feels like) endless responsibilities, the holiday season is the perfect time for Gen Z to take a load off and relax before the new year.
To help kick off festivities, the Cheetos brand is teaming up with Sacriel—a longtime, popular Twitch variety streamer and host of one of the platform’s most well-known and respected Twitch communities, The 42nd—to host the brand’s first-ever holiday stream with Cheetos Mac ‘n Cheese in English.
That’s right, on Monday, December 5, 6:00 – 8:00 p.m. (EST), Cheetos lovers and streamers alike can kick back with a steaming hot bowl of Dangerously Cheesy Cheetos Mac ‘n Cheese pasta with sauce as they join Sacriel’s holiday celebrations with his extensive and welcoming Twitch community.
According to a recent survey conducted by the Cheetos brand, 42% of Gen Z enjoys spending time with their online communities (including online gaming and video games) over the holidays; and, since the beginning of the COVID-19 pandemic, nearly one-third of Gen Z (30%) finds it easier to make friends online than in-person.
So it was a no-brainer for the brand to work with Twitch to deliver an epic, two-hour live stream that would bring viewers together to celebrate the holidays early and (re)connect with friends, old and new, online.
So set a reminder, message your friends, and get ready to get a little bold and cheesy—you don’t want to miss the Cheetos brand’s upcoming stream!
To stay connected with the Cheetos brand on Twitch, visit twitch.tv/cheetoscanada.
Cheetos Mac ‘n Cheese pasta with sauce is available at retailers nationwide in three flavours: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño.
Find it in the mac and cheese aisle today!