In their 26th year of supporting Team Canada at the Olympics, and with their new Paralympic partnership, Cheerios is proud to partner with athletes Damian Warner (Decathlon), Cindy Ouellet (Wheelchair Basketball), Maggie MacNeil (Swimming), Caeli McKay (Diving), and Aaron Brown (Sprinting to launch their new Olympic campaign.
Cheerios is inviting Canadians to celebrate the true Olympic spirit and foster moments of connection through the Cheerios Summer Games, a family-friendly social challenge where Canadians can host their own games right in their backyard. Each game is inspired by a Team Canada athlete and designed to excite and engage Canadians leading up to the Paris 2024 Olympic and Paralympic Games. The games are a set of five activities: Obstacle Course, Relay Race, Overflow Challenge, Around the Bowl Challenge and Lung Power Challenge.
Fans are invited to watch the athlete videos to get tips on how to play and get outside to host their own games in their backyard using household items and to share it on social for the chance to win exciting prizes including a custom Cheerios box.
Fans can share the games on Instagram or TikTok, tagging @cheeriosca and using #CheeriosSweepstakes.