Avocados From Mexico, the number one selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game.
This year, the brand has a fresh take that shoppers will love: Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with plenty of guac.
Avocados From Mexico is #AlwaysGood and makes everything better including the Big Game.
Not only do fresh Mexican avocados taste good, they’re also good for you and they bring the good times on game day! With nearly two-and-a-half billion pounds of avocados imported from Mexico annually the Big Game remains the number one occasion where avocados and guacamole are served and prepared.
In fact, for the last five years, retailers have seen an average 16% lift in EQ volume the week of the Big Game and avocados increase basket size during the Big Game by an average of $45.
So, there’s no riper time to reach shoppers and football fans than the Big Game.
The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado purchases and exclusive autographed items.
As part of the tasty promotion, shoppers will find hosting ideas and party tips from Jesse Palmer along with game-winning guac recipes for Big Game celebrations.
Retailers are encouraged to sign up now for their free Big Game attention-getting merchandising displays featuring Jesse Palmer, available while supplies last to bring the program to customers and take in-store excitement to the next level.
Beginning in January, the program will remind shoppers why Avocados From Mexico are a top-scoring Big Game snack through:
- Exciting prizes: After purchasing four avocados, shoppers can spin the virtual wheel for a chance to win signed footballs from Jesse Palmer and other great prizes.
- Big Game Savings: Consumers can get $1 back when they purchase four avocados
- Free Big Game themed in-store merchandising and POS kit solutions: Merchandising and POS kits are available while supplies last.