Avocados From Mexico is participating in South by Southwest (SXSW) in Austin, Texas to #SparktheGood times with fresh avocados and one-of-a-kind experiences.
The brand is bringing its digital House of Goodness to life with a pop-up where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.
The brand’s perfectly ripe activation will bring good food, good health, and good times to the festival.
What could be better?
Guests can sample delicious social media-worthy avocado creations, take photos with the one-of-a-kind House of Goodness interiors, and enjoy live music from a variety of local artists.
Everyone is invited to experience the House of Goodness, which is open to the public from 2-9 p.m. on March 13th and 14th at Lustre Pearl on Rainey Street.
The pop-up is free to attend, and guests can reserve their spot by visiting this link.
Visitors will have the opportunity to tour the house, an immersive experience designed to bring Avocados From Mexico to life like never before!
After their tour, visitors can interact with Avocados From Mexico through experiences like:
- Good Times Patio, where visitors can enjoy music from emerging artists and play Good Times patio games.
- The GuacBot Fortune Teller is an optimistic AI psychic who always sees good things in the future.
- The Magic Mirror, where guests can glow up by virtually trying on clothing in the one-of-a-kind Avocado Glow color. Outfits featuring the brand color are themed with Sonic DNA music genres that represent an audio expression of the brand, and music will play during each try-on.
- Mixed Reality Glasses allow guests to experience the origin of avocados in a whole new way.
- And—of course—unforgettable food experiences like walking tacos topped with fresh guac provided by Ranch Hand Catering and a limited-edition Sprinkles pecan-studded banana cupcake filled with a dulce de leche core and finished with a zesty dark chocolate avocado cream cheese frosting.
To keep the fun going—and to make sure that consumers outside of SXSW can get in on the goodness—the physical House of Goodness will be just one part of a 360-degree campaign.
Because Avocados From Mexico is dedicated to bringing the good times from the Austin SXSW festival to avocado lovers everywhere, the brand is also launching a virtual extension of the House of Goodness, where visitors can:
- Interact with shoppable recipe content in the House of Goodness kitchen.
- Access an ongoing garage sale where fans can take a physical piece of goodness with them. Garage sale “buyers” will be determined by social currency: The person with the most likes/shares for each item wins!
To learn more about Avocados From Mexico, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico), Instagram (@avocadosfrommexico) or Twitter (@AvosFromMexico).