Skier and global Barilla partner Mikaela Shiffrin is officially the “greatest skier of all time” after winning her 87th World Cup Victory.
A record held for 34 years previously, the passing on of the accolade is a historic moment.
This victory marks the end of a chase that has been ongoing for the better part of a decade since Shiffrin broke onto the skiing scene in 2011.
Barilla has been with Shiffrin since the beginning of her career 12 years ago, her longest partnership to date, and shared in each one of her victories.
The athlete-brand duo shares strong values, namely, nutrition, quality, family, and a passion for excellence.
As greatness starts with a great recipe, BluRhapsody by Barilla is unveiling a new special edition pack designed uniquely for Mikaela, featuring the iconic Blue Box pasta recipe made into shapes of an “8” and a “7” to celebrate her enormous achievement, and pay homage to the longstanding relationship and emotional bond that the brand has had throughout the years with Mikaela.
To honor her exceptional achievement, Barilla is also launching an 87-second film and revealing the specially designed pack of BluRhapsody by Barilla for Mikaela, here: https://youtu.be/9-Gn9HZaRW8.
Barilla has produced 87 limited-edition packs, one of which will be gifted to Mikaela, with the remaining 86 autographed and auctioned or sold via the CharityStars platform.
Proceeds from the sales and auction will be going towards the support of Food for Soul, a non-profit organization founded by chef Massimo Bottura to promote social awareness on the topics of food wastage and hunger.
As well-known household names, Barilla and Mikaela Shiffrin have formed a unique connection that has seen the icons develop a world-leading partnership.
With a plate of pasta, Barilla shares a Sign of Love to celebrate the joyful relationship between Shiffrin and Barilla. The exclusive packs will be available on the Charity Stars website.
BluRhapsody by Barilla has produced a total of 87 pasta packs.
The first pack, numbered #1, will be gifted to Mikaela Shiffrin. Nine packs (numbered from #2 – #10 will be auctioned for five days from the release day.
The remaining 77 boxes (#11 – #87) will be sold as ‘buy now’ for a fixed price.
Ranges of prices will be shown on the website.
Stay tuned for a link to the limited edition pasta on Charity Stars and follow for more updates here: https://www.barilla.com/en-us/mikaela-shiffrin-s-87th-win.