F.U.M Imports Inc. is introducing two European confectionery brands to Canada, bringing a new range of better-for-you sweets to retailers nationwide. The Toronto-based distributor is expanding their portfolio with Wellibites from Sweden and Diablo Sugar Free from the UK, both known for products made without added sugar while maintaining flavour and variety.
The products are now available at Harvest Wagon, Pusateri’s, Reali’s No Frills, Amazon, Ironoak Pharmacies, and online through F.U.M Imports Inc.’s website, with additional retail distribution expected.
Wellibites enters the Canadian market with a selection of fruit-based gummies developed in Sweden. The brand focuses on plant-based ingredients, natural colours, and added vitamins and minerals. The gummies are also free from gluten and added sugar, aligning with a growing interest in ingredient-conscious snacks. Launch flavours include Pear & Melon, Pineapple Passion & Blackcurrant, Strawberry Cola, and Elderflower & Raspberry, each offering a fruit-driven profile with a softer texture than traditional gummy candies.
Diablo Sugar Free brings a broader assortment of sugar-free confections that span chocolates, biscuits, spreads, and gummies. The UK-based brand has built an international following for products that replicate familiar dessert flavours without added sugar. The Canadian launch includes items such as Hazelnut Spread and Dubai Chocolate, along with a range of biscuits and candies including Bubble Bar, Butter Cookies, Chocolate Chip Cookies, Almond Cookies, Vanilla and Dark Cocoa Sandwich Cookies, Gummy Bears, Cola Bottles, and Coated Buttons. The assortment reflects a mix of everyday snacks and dessert-style treats, all formulated to reduce sugar content without compromising taste.
Demand for lower-sugar and alternative-ingredient snacks continues to shape grocery shelves across Canada. F.U.M Imports Inc. positions both Wellibites and Diablo Sugar Free within this shift, offering options that appeal to consumers looking to balance indulgence with ingredient awareness. The expansion also reflects a broader strategy to introduce globally recognized brands that meet evolving dietary preferences.