HI-CHEW, the immensely fruity, intensely chewy candy, has announced the newest addition to its innovative product line-up: HI-CHEW Dessert Mix. HI-CHEW Dessert Mix combines the same long-lasting chewy texture with classic dessert-inspired flavors that take your taste buds on a decadent flavor journey: Strawberry Ice Cream, Key Lime Pie and Candy Apple.
Take a trip down memory lane with HI-CHEW Dessert Mix, as the iconic American dessert flavors invoke a sense of nostalgia that resonates with brand fans and candy enthusiasts alike. Consumers will find themselves unwrapping a world of sweetness with each chewlet invoking heartwarming memories of trips to the fall fair and the sound of neighborhood ice cream trucks, or a tart treat on a hot summer day. This new mix promises something extraordinary and unique for every sweet tooth out there:
- Key Lime Pie: A lime-forward, tart and citrusy chewlet, complemented by subtle hints of graham cracker crust.
- Strawberry Ice Cream: A fresh take on the beloved frozen treat, this flavor is creamy and sweet, perfectly balanced by fruity notes of strawberry.
- Candy Apple: An innovative twist on the classic, red candy coated apple, this chewlet features a slightly tangy, crisp apple flavor with hints of sugary sweetness.
HI-CHEW Dessert Mix is a bold expansion on HI-CHEW’s innovative product line-up, setting itself apart from the brand’s traditional fruit flavors and combinations. Since its launch, HI-CHEW has been constantly driven by flavor innovation and continues to conduct extensive research to develop the desired flavors for all consumers to enjoy. Consumer feedback is a valuable factor in the expansion of HI-CHEW’s flavor lineup, and the new Dessert Mix is a direct result of this process. In 2022, the brand introduced the HI-CHEW Fantasy Mix, which includes three of the most highly requested flavors among brand fans including Rainbow Sherbet, Blue Raspberry and Blue Hawaii. The whimsically designed colorful package stood out in retailers and was a sensation among consumers, ultimately inspiring the creation of HI-CHEW Dessert Mix.
HI-CHEW’s New Dessert Mix provides a double layer of true-to-life flavor and contains no colors from synthetic sources. HI-CHEW is also gluten-free.
HI-CHEW Dessert Mix is currently available in both peg bags and stand up pouches. The peg bags are available exclusively at select 7-Eleven and Speedway retailers nationwide, while the stand up pouches are available in retailers nationwide. Wider distribution of both sizes are planned for later this year. To learn more about HI-CHEW and purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA).